How do you or your organization use social media? What makes your use unique?
Bang Yong Guk has shown interest in activism even before his 2011 debut through donating to UNICEF, World Vision and Save the Children. He creates awareness through his interviews, music and SNS, using his 530K Twitter followers and B.A.P’s Facebook, which is close to 1 million likes. His determination to change lives of others has affected his fans worldwide. BABY – B.A.P’s official fan club - has, through Bang’s works, been inspired to donate money and time in the same manner. Fans now send their certificates to show B.A.P the charity activities they’ve done and B.A.P encourage them via SNS to continue bettering the world. Bang has said: “Celebrities should be the icon of a role model,” a statement he tries to live by daily. Though B.A.P is one of the world’s fastest growing K-pop artists he and B.A.P advocate activism wherever possible – the ‘B.A.P LIVE ON EARTH 2014,’ tour has the concept of ‘EARTH NEEDS YOU,’ encouraging people to do something vital and positive for their planet.