"Is the Obsidian Bond a money making scheme??" Surviving in the modern music industry
On trauling the internet to follow some of you lot I came across this post about the Obsidian Bond:
If i’m honest it upset me a bit. So I decided to write a response to make sure you all understand things fully. Here it is:
It’s rare that we decide to rise to criticism. However I (Kier),
feel our fans deserve to be offered the facts. To avoid anyone
coming to any rather angry and mis-informed conclusions like this
Firstly I guess I would say that getting angry about the price of a
product is totally pointless. I don’t walk down the high street and
suddenly launch into a tantrum because I see the price of the
new iPhone… I just don’t buy an iPhone. The Obsidian Bond is not
something that is required to be a fan of Fearless Vampire Killers.
It’s an extra product for those who want it.
Secondly I guess we should talk about value. Can we put a value on
a thing like this as it’s digital? Well to keep it in simple terms
the Obsidian Bond isn’t just a fan site. It’s a social network and
also a place to host exclusive content. One such piece of content
is our documentary “At War With the Thirst”. This was a
professional production that cost thousands of pounds to make. It
has until now only ever been aired on TV and never sold. IF we were
to sell this documentary as a DVD at would cost around 10 pounds.
Pretty standard right? So that’s okay as it’s a format that you’re
used to. Now place exactly the same product on a website that
charge 2.99 a month and now it’s a rip off? I guess I would ask
people to not be so small minded. That product is one of hundreds
that will be available.
Thirdly lets talk about our costs. On the inception of this idea
the first thing we had to do was upgrade our websites server at a
monthly cost of around £60.00. Then we needed professional
membership to Vimeo due to the large quantity of videos we were
uploading, that’s another £30 a month. then we needed to buy
wristbands for the pre-orders (£500), then we needed to move our
server to an even bigger one as on the release of these pre-orders
the website crashed and couldn’t cope with demand (another £50 a
month) and now we’re looking at hiring a consultant to help fix any
bugs with the site. I hate to think what that will cost… either
way the list goes on. So are we as a band expected to lose money so
that just you can be happy? I hope not.
Finally lets talk about our time and what it costs to be in a band.
I am one of few people that is lucky enough to do this as my job,
and I’d like to think I have worked for the privilege. In order for
this band to function we employ a team of around 8 people. Everyone
of which that needs to be paid some how. Everyone of which has
helped make this site happen. Our guitarist Shane (you would know
him as Barrone) has spent 14 hours a day for the last 4 months
building this. You wouldn’t work for free. That’s ridiculous. So
how can we be expected to sustain working for free? I have rent,
bills and food to pay for just like you. Without some kind of
income this band would cease to exist. Now people may think that
digital downloads and merchandise could sustain an act like
us but think about this…. how many of your friends do you know
that buy music regularly? I mean why would you? you can just stream
Spotify on your phone with only the odd advert! That’s really going
to make me rich with the 0.000001p I get each time you stream…
Digital and physical music sales are falling month on month and
bands are now left to adapt or die. I personally I want a
sustainable career for the long term, as I like this job.
So now I guess all I ask is please keep all this in mind before
letting your mouth go. I’m a human being, I have feelings and I’ve
spent months of my life just trying to create something that I
think our fans will really enjoy.
Cheers if you’ve read this far.