This Is a Generic Brand Video (by Dissolve Footage)
This Is a Generic Brand Video is a generic brand video of “This Is a Generic Brand Video,” written by Kendra Eash for McSweeney’s Internet Tendency. No surprise, it’s made entirely with stock footage. All video clips used are from dissolve.com. See and license them here: http://www.dissolve.com/generic
The original piece is published on McSweeney’s: http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video
First: This video is definitely worth watching. It’s an incredibly effective send-up of generic b.s. advertising etc. etc., made entirely of actual stock footage. (As indicated, the voiceover is from this wonderful McSweeney’s piece by Kendra Eash.)
Second: If I understand correctly, it was made by a company that licenses stock footage. In other words — it’s an ad.