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Oh Japan, you’ve done it again. Perhaps the only thing better than eating yummy slices of toast is eating toast shaped like an adorable teddy bear that cheerfully sits up to greet you right before you devour it.

Called the Ernest Bread Pop Up!, this delightful product is the work of Japanese company Tokyu Hands. It even comes with three interchangable facial expressions so you can customize your scrummy toast bear before you send him to your belly.

[via Bored Panda and the Huffington Post]

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