Rimmel's Mod Revival + My Photoshoot!



Yes, believe it or not… that’s me!  Recently I was invited by Rimmel London to help promote the new Retro Glam cosmetic collection.  I spent an amazing week in New York discovering my inner 60’s diva, resulting in the awesome photoshoot you’re glimpsing here!  Retro Glam is all about bringing back the Mod scene - an iconic time in the fashion and beauty industries.

For years I’ve been a fan of Rimmel - since my first experiments with makeup, actually - and they’ve consistently come up with trendy and effective formulations.  This year they’re pulling inspiration from one of the biggest fashion revivals,  and they have created products that really channel the glamour and intrigue of the Twiggy era.



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*This post is sponsored by Rimmel London US

Photography by Sara Dillon

We’re very excited to share with you our 60s inspired Mod photoshoot with Rimmel London US!  This week we took a step back in time with a modern interpretation of the era to celebrate the release of Rimmel London’s ScandalEyes Retro Mania Range and inspire you all to recreate your own! 

The ScandalEyes Retro Mania Collection features:

  • Rimmel London ScandalEyes RetroGlam Mascara
  • ScandalEyes Thick & Thin Eyeliner
  • ScandalEyes Eye Shadow Paint in Mercury Silver, Rich Russet, and Golden Bronze
  • ScandalEyes Eye Shadow Stick in Witness White, Blackmail, and Bulletproof Beige

The product we’re most excited about is the Rimmel London ScandalEyes RetroGlam Mascara, as who doesn’t want to achieve long, beautiful lashes to recreate that Twiggy esque wide-eyed false lash effect?  The hourglass shaped brush gets right to the root of the lash to achieve a bold, mega mod, volumised look for just $5.99, in 4 different shades, which is an amazing price for what you can achieve.  Plus we love the packaging design.

There’s a really cool campaign going on on Rimmel London’s Tumblr page, filled with tutorials on how to achieve the mod look, gifs to watch over and over and pictures to reblog so it’s definitely worth checking out for some creative inspiration.  Just use the hashtag #RetroGlam.

That isn’t all either, throughout the month of March Rimmel London been giving away some amazing prizes such as winning a trip to NYC to see the hottest boy band.  Plus the prizes get bigger every week so now is the time to enter!  So to be in with a chance to win all you need to do is visit RimmelModcasts.com and submit your retro inspired picture on Twitter, Instagram or Tumblr using the hashtag: #ModMonday.  It can be anything from makeup, fashion, even nail art so definitely get creative, we’d love to see your submissions!

Make sure to include #ModMonday and @RimmelLondonUS in the caption or your entry won’t count!

If you want to check out the full Retro Glam range, visit: http://us.rimmellondon.com/get-the-look/campaigns/retro-glam

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