I don’t think the lack of promo and exposure the guys are getting is because Modest couldn’t give a shit anymore, its completely normal for most artists to lay low press wise before they do a heavy promo push.
ALBUM RELEASE STRATEGY:
Ill use Taylor Swifts strategy as an example because she’s one of the worlds most successful artists especially in regards to album sales. Her team has used the EXACT same release strategy her past 3 albums; this involves a 10 week promo period (2.5 months) and goes something like this:
- Single release in Mid August
- Album Release last week october/ first week of November
Album 3, 4 and 5
Heres the thought behind the strategy according to the head of her record label, he discussed this about a year before her third album was released:
“Scott Borchetta has announced that the singer will be taking some time out of the spotlight in a bid to avoid over-exposure.
In fact until the Academy of Country Music Awards in April the only glimpses of Taylor we should be seeing will be her on stage performing on her sold-out Fearless World Tour.
The whole laying low strategy is part of a plan to have Taylor return with a bang for the release of her third album, which once again according to her label is coming along swimmingly.”
BACK TO MODEST:
I’m sure its very calculated that they’re pushing 5sos more because they don’t want the boys in the press much or their old music played on the radio. Through limiting press exposure to just pap shots & tour pics it keeps the boys relevant and also makes the fans want ‘more’, and then by the time the new single is released everyone’s excited about them again.
To sum up:
I would expect their new single mid september which would allow for a 10 week promo period since its a late november release date, which again is completely standard for respectable artists. At that point it’d expect more interviews, talk shows, possible coming out etc. Starting from mid september onward ill agree that Modest is shit and not doing their job if we’re not hearing much