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And now we have a sudden urge to analyse our long, eventful and rewarding journey to get here. Your initial team can make or break you, we lucked out :). The MineWhat crew has taken on projects ranging from voice acting assignments, feature animation to managing multiple cluster servers and has come out with flying colors.

We started with the simple idea that ecommerce could be a bit more of a fun experience, then came the grind, the long hours and the meetings, oh MAN! the meetings, all so we could get our research done so we knew we were building something useful.


The market is an honest mentor and sure enough we had to pick up some lessons real quick. One of the most important lessons we’ve learnt is to evolve and differentiate. Given that the industry is constantly evolving we’ve been on our toes to stay on top of it all and create a unique, useful analytics tool that’s tailor-made for  online stores with a good product-market fit.

To wrap this up here’s to the future, startups, technology and success!!! .

Verifying the MineWhat code snippet integration

Once you have integrated the code snippet into your site, we will start getting your site activity data (events). The code snippet can be added directly to the site or by using Google tag manager.

a) Read this post to know how to add your eCommerce store in Minewhat and generate site specific code snippet. 

b) See this post to know how to integrate MineWhat code snippet using Google Tag Manager

To verify the status of code snippet integration 

Please login to the MineWhat app.  You can check in section 3 of the Manage sites page (page where you generated code snippet). Before verification, it would look like this. Please click the “Check now” button to verify the status.


For successful integration , you will see the URL verified screen.



For more help visit our at support page

{200 Movies: #9} Drive (2011)

Driver: There’s a hundred-thousand streets in this city. You don’t need to know the route. You give me a time and a place, I give you a five minute window. Anything happens in that five minutes and I’m yours. No matter what. Anything happens a minute either side of that and you’re on your own. Do you understand? 

Marketing, Fishing and Startups


Let me start with yet another Marketing and Fishing analogy. Marketing is a lot like throwing a hook into a stream and hoping with every ounce of your soul that something takes. Of course you know which fish you are after, you know what bait is likely to be more appealing and more, but there’s only so much you can control. Marketing at a startup is even harder as you don’t often have the luxury of extensive research, pilot studies and so on. Here’s some of what we learned through it all.


We always try to sell to our worst critic. That way we get to ensure a strong customer acquisition focus to everything we say or do. Start with the assumption that most people are looking for an excuse to leave or drop out and do the best you to ensure they don’t find one.

Build Castles In The Air

Well just a tiny bit of an amendment to that: Build all the castles you want, just ensure that you’ve atleast got the bricks you need. Getting an early start with the marketing efforts while the product is still in the works is usually a great advantage, especially if you need some hype to increase your visibility.  Just don’t go overboard with it and market something you don’t intend to build

The Knowledge Curse

Marketing at its core about getting a message out to a target group of people, but it doesn’t stop there. Like every good marketer knows, the interesting bit is what happens to the message as it spreads on. A simple enough message might be perceived very differently by two people.  At MineWhat, we regularly pull in outsiders to take a look at what we do and very what we think is amazing copy or a great idea usually elicits totally unexpected and often insightful observations that we would have never thought of.

Perfection Is A Myth

There’s always something else you can add or change, the trick lies in knowing when to stop. Something that has worked quite well for us is to give out previews to small groups of people and use their feedback to make the necessary corrections and then go live as opposed to going round and round with changes and even more changes.