merchant-services

MyPOSDepot.com is the leader in low cost merchant services equipment and credit card processing solutions. Our dedicated staff is knowledgeable on the industry and MPD will lower any merchants credit card processing cost by at least 25%! Contact our sales department at (866) 480-2433 or click the following link and one of our sales representatives will contact you within 24 business hours.

Grant Rowlands

National Account Executive

www.myposdepot.com

P: (866) 480-2433

C: (215) 421-3333

F: (215) 494-0368

A wireless credit card processing machine can help expand sales for your business and put more money in your pocket. United Bank Card gives you an excellent option when it comes to credit card payments with low rates and no upfront costs. Accept all major credit cards anywhere your business goes with a free mobile Nurit 8000 credit card machine reader when you setup a merchant account with our company.

Call 1.877.677.0449

5 Simple Steps to a Safer & More Secure Key Entered Credit Card Transaction.

Grant @ myposdepot

  • Check the terminal to make sure it is working properly. If the terminal is okay and the problem appears to be with the magnetic stripe, follow your company procedures for key-entered transactions. Be sure to check the card security features and match signatures (Steps 2–5 below).
  • Check the card’s “good thru” (or “valid thru”) date to be sure the card hasn’t expired. If the transaction date is after the “good thru” date, the card has expired.
  • Get a manual imprint of the card.
  • Ask the customer to sign the imprinted sales draft.
  • Compare the signature on the card with the signature on the sales draft to be sure they match. Do not accept an unsigned card! Ask the cardholder to sign the card in your presence, and to provide government I.D. (driver’s license or passport). Compare the signatures on the transaction receipt, the card, and the additional identification.

Grant Rowlands
National Account Executive
P: (866) 480-2433
www.myposdepot.com

  



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The FREE Point of Sale System the will Revolutionize Your Business

It has never been easier to take advantage of the benefits of POS. Harbortouch offers a full-featured point of sale system without all the hassle or the high cost. We removed the cost barrier and simplified the process so you can easily transition from your current setup to a state of the art touch-screen POS system that will streamline your business operations and automate your daily management activities. Combining the highest quality hardware with cutting edge software and exceptional customer service, Harbortouch is the ultimate tool not only for handling transactions but also for managing your entire business! Harbortouch offers countless time and money saving features that will allow you to focus on what’s important: keeping your customers satisfied and spending!

Call 877-677-0449 today to obtain your FREE POS System!

Using Rewards Cards!

Savvy consumers love their rewards cards! Whether shopping in person or online, rewards cardholders are ready to take advantage of a great deal while simultaneously accumulating rewards points for vacations, airline tickets, merchandise and cash back — especially cash back! In fact, 68% of respondents in a recent survey who said they would consider switching cards based on better rewards cited cash back as the most influential factor in getting them to switch.¹

 

With about 60% of consumers now using rewards credit cards², it’s apparent that incentivized shopping is here to stay — and that’s good news for merchants who accept credit cards. Just as rewards customers are loyal to their favorite plastic, they also tend to stick with merchants they trust. When they see their credit card brand logo in a merchant’s shop or on their website, their trust level increases. Once they’ve used their rewards card successfully with a particular merchant, they’re a happy customer — and happy customers tend to spread the word and bring in more customers.

 

For merchants, rewards cardholders are a ready-made market that keeps its eye on the prize: the future pay off of merchandise, services and cash that will soon be theirs. The smart merchant will capitalize on that mindset. Have you? Let us know your thoughts.

¹   Source: ComScore, September 2008

 

²   Source: “The Survey of Consumer Payment Choice,” Federal Reserve Bank of Boston, January 2010

Interchange, what it is and what it is not?

Grant @ myposdepot

Everyone is talking about Interchange, but most people do not define it properly.

Some merchants believe that the rates or transaction fees they pay are Interchange, they are not. There are three components that make up the fees that merchants pay. The processor that runs the transaction charges the merchant for each transaction.

Interchange is the portion that goes to the bank that issued the credit or debit card (if debit card with PIN number used, there are additional fees depending on the network used).

A small percentage of every sale goes to the brand of the card (MC, Visa, Discover), these fees are called the Dues & Assessments fees. Currently the rate is 0.11% plus about two cents per transaction.

The rest is retained by the processor. The processor’s share funds its computer network, customer service, support staff, pay of agent signing merchant and the processor’s profit.

There are over 500 different levels of Interchange. Volume plays a part in Interchange level, the largest retailers pay lower rates than smaller stores for the same card types.

Some businesses (including big box stores) are on Interchange Plus pricing. The Visa debit Interchange is 0.95% + $0.20 per transaction. A $100 transaction will have an Interchange cost of $1.15. If the merchant pays Interchange Plus $0.05, then total with Dues & Assessments (D&A) would be about $1.33.

Most merchants pay tiered rates. If that rate is 1.79% + $0.25, then the $100 transaction costs the small merchant $2.04 or $2.17 if D&A not included in rate.

Consider Interchange to simply be part of your processors wholesale cost. If you are a large retailer, your overall rate is tied directly to Interchange. If a smaller merchant, Interchange has no direct bearing on your rate.

If your statement includes the term(s) of Qualified, Mid-Qualified, Non-Qualified, MQ or NQ; you have tiered pricing, like about 90% of other merchants.

Grant Rowlands

National Account Executive

(866) 480-2433

  



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THE TRANSACTION PROCESS

STEP #1 - (Payment) A cardholder buys goods and/or services from a merchant and presents a card as a form of payment.

                                            

STEP #2 - (Authorization) Merchant swipes card through terminal, enters amount of transaction and sends information to Merchant Acquirer for approval via the front-end network. The transaction is authorized or declined in seconds. If the transaction is approved, the terminal responds with an “authorization code”, which is 6 digits, that is printed on the sales receipt. All transactions and its associated authorization codes are stored in a “batch”.

                                             

STEP #3 - (Batch out) At the end of the day, the merchant performs a function on their terminal for closing called “batching out”. The batches are electronically sent to the Merchant Acquirer for settlement through the back-end network. This can be performed manually or by the terminal being set to “auto batch”. A settlement report is printed when the terminal “batches out” showing the totals by all card types (Visa, MC, Amex, Discover, etc.)

                                             

STEP #4 - (Settling funds) The Merchant Acquirer will credit the merchant’s deposit account for the net amount of sales (total sales minus fees) in 48 to 72 hours. The Merchant Acquirer’s settlement vendor, in our case Global Payments, sends transaction information to MasterCard and Visa on a daily basis, which will reconcile the incoming information and route them to the appropriate card issuers (bank) overnight.

                                             

STEP #5 - Billing cardholder The card issuer (bank) will post the transaction to the cardholder’s account for payment

Grant Rowlands
National Account Executive
P: (866) 480-2433

www.myposdepot.com

  



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Wireless Make MCommerce Possible

First there was eCommerce (doing business on the Internet), now there’s mCommerce, or taking your business mobile. If the idea of working outside the box, increasing your sales and building your brand appeals to you, learn how wireless credit card processing can take you from brick and mortar to mobile merchant!

 

The ability to process credit card purchases where cash only used to be the rule has the potential to boost your sales. That’s because credit card sales are typically higher than cash or check sales because cardholders aren’t restricted by the money in their wallet. Additionally, since wireless doesn’t rely on a phone or Internet connection for processing, you can set up shop anywhere the sales take you—outdoor sporting events, arts and crafts shows or a customer’s home (a particularly useful feature for service providers like plumbers, electricians and landscapers.)

 

Wireless credit card processing makes every transaction a card present sale, which will save you money when it comes to transaction fees. And once the transaction is securely processed electronically, the funds are deposited into your merchant account quickly.

 

Wireless credit card processing — how could it work for your business? 

Don't Play The Rate Game

As you already know, physical money rarely changes hands anymore. Almost 80% of all monetary transactions are done electronically.

You also know that, for your business, when a credit card transaction is made, a certain percentage is deducted from the amount of the transaction and paid to your merchant payment company.

What you may not know is that Visa, Mastercard, and the other networks charge a certain wholesale rate to anyone accessing their network. These rates are broken up into many categories and come out on average to about 1.59%. Visa, MC and the others will not deal with you or your customers directly. They rely on the companies in the middle to work as the conduit between the people and the network.

These processing companies have been charging more than 50% above the average wholesale rate for many years. This means that the processing companies have been ‘earning’ much more on transactions with large ticket sales items, like auto repairs and carpentry services, than on transactions with smaller average tickets.

The injustice of this concept is the fact that, because the transaction is purely electronic and there is virtually no people involved with it, the cost of processing a $10 transaction vs. a $10,000 transaction is no different above and beyond paying the wholesale rate.

For example, a 1.8% rate on a $10 transaction is going to deduct $0.18 from the total. About $0.16 of that is going to Visa/MC. The other 2 cents is going to the processor. For a $1,000 transaction, $18 would be deducted, with $15.90 going to Visa/MC and the remaining $2.10 going to the processor. One transaction has you paying $.16 over wholesale while the other has you paying a full $2.10 over wholesale. Again, the ‘cost’ of the transaction above the rate that must be paid to Visa/MC is not different for these two transactions.

Do you now see the scam? Just because you have a business that has high-priced products and services, you are paying more than what is fair on a cost-adjusted basis.

Pay less with Credit Card Processing For Free!

Importance of Rewards Cards

What’s not to like about rewards credit cards? With great incentives like merchandise, hotel points, airline miles and cash back, the rewards system is the equivalent of getting paid to shop!

 

In fact, cardholders so love the idea of payback for their purchases that 60% of them now use rewards cards¹, and many of them admit to juggling their card usage to maximize their rewards. ²  Overall, rewards cards account for approximately 80% of all purchases charged on credit cards, according to Visa.³

 

Merchants who accept credit cards benefit doubly from rewards cards. They welcome rewards cardholders with open arms because they’re among the most motivated shoppers around. Not only are rewards shoppers eager to use their cards for their desired purchase, but they’re also focused on accumulating future rewards from the card issuer.

 

Rewards cards double the incentive for shoppers, plus pay off big time for merchants as well — a classic win-win situation!

 

 

¹  “The Survey of Consumer Payment Choice,” Federal Reserve Bank of Boston, January 2010

 

²   ComScore, September 2008

 

³  Aite Group, January 2008

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“Every business should know about Credit Card Processing For Free! It increased our profit and saved money on our bottom line,” Paddle Surf Warehouse, CCPFF customer

Credit card processing rates and fees explained.

Grant @ myposdepot

Credit card processing fees charged to each individual merchant depend on a few basic variables. To best explain how these rates and fees are determined you must first understand the concept of interchange. Interchange is the rates that each card issuer (Visa, MasterCard & Discover) charge the credit card processor to run each individual sale. Each type of credit card is given an interchange percentage rate and transaction fee and this is always determined by the card issuer. The rates vary because some card types offer incentives, rewards, or some type of promotion to their customer. To make up for this added cost the card issuers charge higher rates to accept these incentive cards.

The card issuer also charges higher rates depending on the risk involved in processing the transaction. For example a merchant who does not physically swipe the card is considered to be processing a less secure transaction because the magnetic strip on the card is not being verified. This is called a CNP or “Card No Present” transaction. These two factors are how the credit card issuing bank determine the interchange rate for each card type. On top of the interchange rate the company who processes your transaction is also going to mark up the rate so they can profit from the transaction.

The markup charged by the card processor can be come in three basic forms or pricing structures. A flat rate pricing structure is best described as a type of pricing where a single rate and transaction fee are charged no matter what type of transaction the merchant runs. This is the least effective pricing structure because unless the merchant is always processing the same card type, they are being charged rates to cover the cost of the most expensive card types. The flat rate is going to be higher than all interchange rates to assure that the credit card processor covers their cost to process each transaction. This type of pricing is not very popular because the credit card processing industry has so many competitors and it is easy for any individual company to beat.

The interchange markup can also be in the form of tiered pricing. This pricing structure is very common for most retail merchants in the United States. Tiered pricing is based on a set of rates that will be charged to a specific card type. For example four tier pricing has four sets of rates that depending on the type of card the merchant runs will be charged to that specific card type-

TIER 1 - Standard Check / Debit Cards (Cards issued by a bank normally linked to a checking or savings account

TIER 2- Standard Credit Cards - Cards swiped at the point of sale that offering no major incentives to its customers

Tier 3- Manually entered credit cards or cards that offer basic rewards or incentives to its customers

Tier 4- Key entered rewards cards and/or business cards, signature cards, world cards, purchasing cards, basically this is the majority of your rewards or incentive cards

Each tier has a flat transaction rate and fee that is charged depending on the card type to assure that the card is being charged a higher rate that the interchange rate that the card issuer is charging.

The last pricing structure is called interchange plus pricing. As simple as the name is this type of pricing charges the merchant the specific interchange rate that each card is given by the card issuer and a flat markup above the interchange rate which will be profit for the card processor. For example if a Visa Signature card has a rate of 1.6% plus a transaction fee of .10 cents and the merchant is on interchange plus pricing with a markup of .10 percentage or basis points plus a transaction fee of .10 cents the total cost will be 1.7% plus a transaction fee of .20 cents.

Interchange pricing is the most cost effective for the merchant because no matter how many cards they process or what type of cards they are the markup above cost will always be the same. In this case the markup is .10% (basis points) plus .10 cents per transaction. This type of pricing is usually only offered to high volume merchants who have a low average ticket and run a lot of sales for example a restaurant.

Grant Rowlands
National Account Executive
P: (866) 480-2433

www.myposdepot.com

  



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What You Should Really Know When Shopping for a High Risk Monger Services Company

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