Dannii For Target Petites Collection: Drop 2, incoming!!!

Attention Petite Posse!!! My next #DanniiForTarget Petites Collection drop will be landing in Target stores by 10th September. Keep your eyes open though, the range may even be online a little sooner or you might be surprised if you check out your local Target as some stores are going to start receiving pieces from today.


I spent this morning chatting to heaps of Aussie radio stations, including KIIS on the Kyle and Jackie O Show, about everything Petites. And there’s lots to talk about! The first Petites Collection drop went down a storm with the Petites Posse. Best sellers were the Birch tuxedo jacket, black tuxedo jacket (one of my personal favourite pieces) and the dark denim jeans.


Remember, petite doesn’t mean a size 0, it doesn’t just mean small, it’s all kinds of shapes and sizes. My collection goes up to a size 16 and is for anyone who’s ever had to shorten a hem length or found the shoulders of an off-the-peg jacket swimming on them. Dannii For Target is cut for a petite frame. That can mean anything from shorter arms or legs, to long arms and legs but a torso.


I’ve been enjoying reading all petites’ feedback on Twitter and Instagram. I’ve heard everything, from the petite girls loving not having to pay for expensive alterations, to the more unusual annecdotes… Like the one from Fifi Box, who used my Dannii For Target Petites black bustier maxi dress to get out of a game of dodgeball at a Melbourne trampoline centre!!!


I’m excited that the new drop is going to features in some of Target’s fashion week shows coming up around the country. I’m looking forward to seeing Target’s entire Spring collection at their runway show at the Mercedes Benz Sydney Fashion Festival at the end of this month. Samantha Jade will be performing and she’ll be wearing the collection and I can’t wait to see which pieces she chooses. Sammi will also be wearing Petites at Target’s runway show at the Telstra Perth Fashion Festival on Sunday, September 21.

Check out the new DanniiForTarget pieces as the drop at target.com.au/danniifortarget & share your Petites pics on Twitter & Instagram tagging @TargetAus (Twitter) or @TargetAustralia (Instagram) and #DanniiForTarget

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#MercedesBenzFashionFestival SYDNEY and theres a little show and tell at the end of all the stuff i got :)


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#MercedesBenzFashionFestival #VLOG & #HAUL #MBFFS 

:) x


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