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I’m very happy to have contributed to the Toyota Meals Per Hour project with a short photo series of the Rockaways after Sandy.

1 View = 1 Meal

This spring, Toyota partnered with Food Bank For New York City to help them serve meals to more New Yorkers who were impacted – and still suffering – from Superstorm Sandy. Through small but powerful changes, the team was able to increase the number of emergency meal boxes distributed from 25 per hour to an astounding 450 per hour.

Filmmakers Ariel Schulman and Henry Joost (of Supermarché) released a short film on June 20 documenting the process. For every video view Supermarché’s documentary short receives, Toyota will donate one meal to Food Bank For New York City, up to 1 million meals by July 19, 2013.

You should watch the documentary short here.

youtube

—-FOR EVERY VIDEO VIEW BETWEEN JUNE 20th AND JULY 19th, TOYOTA WILL DONATE ONE MEAL TO THE FOOD BANK FOR NEW YORK CITY (UP TO 125,000 - IN ADDITION TO THE 250,000 THEY HAVE ALREADY DONATED) ——-
Meals Per Hour
watch now. its very cool.

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