mcommerce

Join our next live, interactive virtual panel discussion on the IBM Global Business Services Video Channel on Livestream.

Date: Thursday, September 8, 1230pm EST

Topic: Mobile commerce is poised to take a great leap forward over the next ten years. How will it change the digital landscape in the process?

Panelists:

Alon Kronenberg, Practice Lead, Mobile Applications Practice, IBM Global Business Services (Host)

James Wester, Editor of Mobile Payments Today (@jameswester)

Molly Garris -  Director, Digital Strategy at Arc Worldwide (@girliefromthed)

Gerd Leonhard - CEO and Founder, The Futures Agency (@gleonhard)

Set a reminder to join IBM and our virtual panel of thought leaders to examine how mCommerce may reshape our lives over the next ten years.

See all our past vPanel webcasts (as a bit.ly bundle), and subscribe to the vPanel Series.

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The State of Digital Payments & Wallets in America - comScore Survey Results

comScore has released some data on Digital Wallets & Payments from a survey they did in November 2012 in the US. More complete information can be found in their whitepaper, but this infographic, originally released in January of this year, gives some of the highlights.

comScore proposes that the big takeaway from this infographic is that 52% of consumers say they’d prefer to make purchases using a digital wallet both online and in a physical store which suggests that they are willing to change and accept a new form of payment for shopping.

Although the survey does seem to point to an increasing level of comfort for these advancements in payment; it seems to me that Americans are still holding strong to the more traditional ways of performing digital transactions and therefore we have a longer way to go before we start to see everyone whipping out there phones to pay for goods at the grocery store.

The fact that most participants were more likely to use a digital wallet online rather than in-store when we compare these two scenarios is one reason. But also more people would prefer a password or pin rather than some of the newer methods of tapping or being charged by photo/name recognition.

I doubt that 2013 is the year for mass adoption of a wallet outside of the browser but I agree with comScore that we moving nicely towards a time when the digital wallet will be the only wallet we have.

You can view the full infographic on Visual.ly here.

The whitepaper can be found here.

Συνεχίζεται η παγκόσμια άνοδος του mCommerce, σύμφωνα με τη Criteo

Ερευνών συνέχεια, με το mCommerce να δείχνει για πολλοστή φορά τις ανοδικές του τάσσεις σε παγκόσμιο επίπεδο, αλλά και τις διαφορές μεταξύ ΗΠΑ – Ευρώπης - Ιαπωνίας. Η πιο πρόσφατη έρευνα της Criteo, για το πρώτο τρίμηνο του 2015, τονίζει πως στο τέλος του χρόνου το mCommerce θα καλύπτει παγκοσμίω…

As internet changes the high street, what can we expect from mobile?

I’ve been speaking to many retailers about their biggest challenges. There seems to be an increasing acceptance that the internet is changing the high street. Consumers are less likely to physically handle goods i.e. buy something from a physical retail store and take it back home. Increasingly in the long term, items such as CDs, books, electrical and electronic goods will slowly disappear from the high street. Similarly, service oriented retailers such as travel agents will also move online. There will be a significant restructuring of the high street. However, fashion stores will always be physical stores. High street would become more about acquisition of services e.g. dentists, health and beauty stores, chemists, food and drink.

We can see a similar trend if we look abroad to Scandinavia where broadband penetration has always been high and small populations and taxation make man-power expensive. Walk down the city centre in Copenhagen and you’ll be hard pressed to see an electronics store. Instead, you will see an endless array of fashion chains and boutiques and cafes.

Retailers will respond. They will more fiercely manage their online presence, offer a more differentiated product mix and improve in store experiences. What does this mean for mobile commerce? For over a year, shoppers have been taking advantage of smartphones to compare prices in store. QR codes as marketing tools have become commonplace on magazines and in store despite doubts over their effectiveness. NFC is gaining momentum although phone penetration remains low. Plethora of mobile payment solutions continue to gain interest and yet confuse at the same time.

Rightly, retailers remain keen to partner and experiment.

Smartphones Turn Millions of Americans into Mobile Shoppers

According to eMarketer, the number of mobile buyers will nearly triple by 2015.

We see a huge opportunity in the retail sector as e-commerce begins to evolve to m-commerce.  Brands who’re slow to evolve will find themselves on the outside looking in as competitors take a leadership position in this high-stakes game.

Check out the short article here.


A recent report has revealed that the majority of premium brands are failing to keep up-to-date with the opportunities presented by mobile marketing.

The latest L2 Prestige Mobile IQ report suggests that use of effective mobile marketing practices is currently surprisingly low amongst top brands.

The report looked at mobile applications, mobile sites, mobile marketing (including SMS) and overall innovation and integration, ranking brands included in the study on their Mobile IQ score.