I am sincerely ready for a Monster High MAC collaboration any day now Mattel. In fact I’m ready for several featuring 3-4 ghouls at a time. You did Barbie and that was a hit! Could you imagine the packaging if the packaging engineers got involved? And the color story ad? The endless facecharts?! The store window laminates?
— 

the lone voice

Say what you want about Bratz dolls but you gotta concede that at least Bratz had white, Asian, Latina, and black dolls in their lineup and developed individual styles and characterizations and personalities for each of them and that’s more than Mattel ever did.

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Barbie who? Nigeria’s Queens of Africa dolls take on US toymaker Mattel

With a booming economy in Nigeria and more black children than anywhere else in the world, Taofick Okoya was dismayed when he could not find a black doll for his niece.

The 43-year-old spotted a gap in the market and, with little competition from foreign firms such as Mattel Inc, the maker of Barbie, he set up his own business.

Seven years on, Okoya sells between 6,000 and 9,000 of his Queens of Africa and Naija Princesses a month.

"I like it," says Ifunanya Odiah, five, struggling to contain her excitement as she inspects one of Okoya’s dolls in a Lagos shopping mall. "It’s black, like me.”

Nigeria’s three largest ethnic groups of Hausa, Igbo and Yoruba are represented in the Queens of Africa range, highlighting the growing sophistication of consumers – and the need to tailor products to local tastes. [x]

GUYS I AM JUST SO EXCITED AT THE THOUGHT OF DOLLS WITH GELES AND WRAPPERS I JUST CAN’T. I MIGHT CRY

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