marketingsherpa

New Post has been published on Emailmarketingweb.com

New Post has been published on http://emailmarketingweb.com/2015/03/25/email-marketing-research-why-subscribers-flag-email-as-spam/

Email marketing research: why subscribers flag email as spam

New email marketing research gives the answer the the question why subscribers flag email as spam.

In total, MarketingSherpa has surveyed 472 email subscribers on their email usage habits with regards to the following question:

For what reasons have you marked a business’ emails as spam?

The email marketing research was conducted by TechnologyAdvice Research in early March of this year.

The results:

The 472 respondents are part of a total of 1,358 U.S. adults who were surveyed about their email habits.

Nearly half of respondents say frequency is too high

In case the result surprises you, don’t forget that many marketers have been increasing the frequency of their email marketing programs in recent years. The ‘They emailed too often’ answer from 45.8% of the surveyed people would seem easy to mitigate with a frequency preference option on a profile page.

Why am I receiving this? I didn’t purposefully subscribe!

The answer in second place is more worrisome: ‘I didn’t purposefully subscribe’ – answered by 36.4% of the respondents. This could either mean that marketers are spamming people (read: ‘are you spamming people?‘), or that people have subscribed, but maybe didn’t fully understand what they signed up for.

The above answer can be handled by only sending email marketing messages to people who have actually signed up, -and- by making sure it’s ‘informed consent’: that everyone knows what they signed up for.

Content is not relevant to me

The third answer in this email marketing research is ‘They sent irrelevant content’ – with 31.6% of respondents giving that answer. This is almost equally as bad as the previous one. The reason for this is that providing relevant content is paramount to the success of email marketing on the whole. If you as a marketer don’t provide relevant content to your subscribers, it’s time to find out what your subscribers want to receive and adjust your content and email marketing program accordingly.

To read more about relevant content in email marketing, read this article.

Impersonal emails don’t help either

Fourth reason for flagging email as spam is the fact that emails were impersonal. This is strange, as email marketing is an excellent channel for personalisation. Not doing so means you’re not eploring the full potential of email marketing. To see how to achieve good personalization, read about collecting data in the 10 golden rules of email marketing article.

In any case, consumers prefer promotions via email, according to a survey from MarketingSherpa earlier this year. This means email still has a good place in people’s minds when it comes to marketing: it just needs to be done better with regards to frequency, relevancy and personalization.

For the full email marketing research article and results, head over to the MarketingSherpa website.

Only 39% of Marketers Maintain an Opt-In Only Subscriber List

James Koons

Q: Which of the following tactics is your organization using to improve email deliverability rates?  Please select all that apply.

HERE is an interesting blog post by Daniel Burstein at MarketingSherpa.  Using data from their 2013 Email Marketing Benchmark Report, Daniel provides some insight on what marketers are doing to improve their deliverability.  It’s clear that a lot of them are utilizing an opt-out strategy instead of an opt-in strategy.  While this may work well for them, they should make sure they are engaging the customer via other methods as well.

Opt-In or Opt-Out - That is the Question

Only 39% of Marketers Maintain an Opt-In Only Subscriber List

Q: Which of the following tactics is your organization using to improve email deliverability rates?  Please select all that apply.

HERE is an interesting blog post by Daniel Burstein at MarketingSherpa.  Using data from their 2013 Email Marketing Benchmark Report, Daniel provides some insight on what marketers are doing to improve their deliverability.  It’s clear that a lot of them are utilizing an opt-out strategy instead of an opt-in strategy.  While this may work well for them, they should make sure they are engaging the customer via other methods as well.

Opt-In or Opt-Out - That is the Question

  1. Monitor your online reputation, and address negative commentary about your brand
  2. Add content to your sites by hosting and fostering an online community
  3. Quickly optimize social media to boost search rankings
  4. Focus on customers first
  5. Make good use of keywords to improve organic search rankings
  6. Justify costs to management through customer engagement
  7. Create relevant, interesting social content that serves SEO agendas
  8. Understand trend research
  9. Diversify content between channels whenever possible
Marketo Stealthily Reviews Its Own "Book" #b2bsummit

I saw a tweet from a competitor, Marketo, today. The tweet said attendees of the Marketing Sherpa B2B Summit would receive free copies of its “book” (a lead nurturing guide, similar to the Eloqua’s free Grande Guide to Lead Nurturing, which we don’t pretend is a book by selling it on Amazon), while non-attendees were urged to buy it on Amazon (marketing content for the low price of $10.95, what a bargain). 

Here’s the listing:

I noticed there was one review, published by someone named Kelly B. Abner. Here’s Mr. Abner’s 5-star gem:

Given that Mr. Abner’s profile contained no personal information, I turned to Google. Took about 30 seconds to find the LinkedIn profile for a Kelly Abner (sans middle initial), who just so happens to work for author Marketo. His profile is below:

Is this what marketing has come to? Selling your (spiral-bound) collateral on Amazon and reviewing it yourself?

New Post has been published on Emailmarketingweb.com

New Post has been published on http://emailmarketingweb.com/2015/02/25/survey-people-really-want-email-marketing-campaigns/

Survey: What people really want from email marketing campaigns

Wonder what people really want from email marketing campaigns? Then pay attention, as MarketingSherpa has found out just that in a recent survey.

In a survey which was conducted in January, they asked the following question:

In which of the following ways, if any, would you like company emails to change? Please select all that apply.

Take a guess at what scored highest in the results. Guess done? Here we go:

Top result was the fact that people want to receive shorter emails (30%) as opposed to just 1% who want to receive longer emails. Here’s the full chart with the survey data, where you can see what people really want from email marketing campaigns:

The survey results are split up in email marketing topics like promotional, personalization, length, non-promotional, visual, text-only and other.

More promotional emails are welcome, by the way, as opposed to regular content. So keep those offers and specials coming!

Another result is that email campaigns should be more personalized to people’s preferences and behaviour. This was indicated by 29% of the people surveyed.

After these 3 top results, the fourth result was the one about regular content. fewer newsletters, articles, videos and contests are preferred, in this case by 25% of respondents.

On the visual and textual part of things, there was a slight preference for fewer visual emails with images and videos. This was just a few percent above sending more visual emails, so that difference is small.

In case you haven’t noticed, the Emailmarketingweb.com newsletter does not contain any images except for the logo.

The results came from the survey done in January by Marketingsherpa, about which we posted earlier this month.

The above results don’t mean you have to get your email campaigns all back to the drawing board and make them shorter, more personal, more promotional and less visual: it’s an indication of what people want (1748 people in this case). It’s best to see what changes would work best for your email campaigns and test it thoroughly.

See the full info and results of the survey on the MarketingSherpa website.

Email Marketing

5 Email Marketing Tips from MarketingSherpa Summit

By Darren Lancaster, GroupVine.com

Rating: 4 Hats

Daniel Lancaster distills the notes and ideas he gained from MarketingSherpa Email Summit into five tips that should be applied by email marketers.  It would have been even better if Darren had provided some examples and plan of action, but the crux of his message is nicely presented:

  • Clarity trumps persuasion – lose the marketing speak.  Email is a conversation, not an ad campaign so an appropriate voice must be used.
  • Plain text outperforms busy emails time and time again. Copy rich email with plain text beat out the graphics-driven email with single click actions by 46%. 
  • Make sure you have the 3 elements of a good email: capture, convince, close. Similar to creating awareness, enticing interest, and call to action.
  • Lazy people create email newsletters.   Individual readers want relevant content and opportunities for them.  Avoid congesting emails with irrelevant content to fill space.
  • Don’t get too distracted by social, email is still THE ubiquitous online channel. 96% of people polled were more willing to share their email address vs. only 12% of people willing to share their social handle.

While there is no shortage of news and analysis on Google+, how this social network fits into the B2B marketing mix remains unclear. Even as social media adoption soars, B2B organizations face difficulty incorporating social media, tactically and strategically. A recent study conducted by Forrester Consulting found social media at the core of marketing initiatives for only 20 percent of participants surveyed.In our company’s experience, of all social media classification types (blogging, social news, etc), social networking sites (beyond LinkedIn) remains the most challenging for the B2B organization to “get” the value. The MarketingSherpa chart below supports this notion, visualizing how the most difficult (yet effective) tactics involve the networking aspect of social media.

MarketingSherpa Email Marketing Benchmark Report: test, a lot

New post published on http://emailblog.eu/2014/08/26/marketingsherpa-email-marketing-benchmark-report/

MarketingSherpa Email Marketing Benchmark Report: test, a lot

The interviews for the MarketingSherpa Email Marketing Benchmark Report have shown that there is no ‘best day’ to send out email. Rather, you should be testing your email marketing campaigns as thorough as possible.

This is concluded by David Kirkpatrick on the MarketingSherpa blog. The chart below shows that the days in the middle week were the most effective for marketers to send out their email campaigns:

However, as David notes in his article, one of the marketing team leaders he interviewed told him their best result (open rate, in this case) turned out to come from a Sunday 7AM-9AM send time. This contradicts the chart with the survey results posted above. Also worth a read on the same blog, a post from earlier in August: Email Marketing: Unique send times for micro-personalization [Video]

The only right answer that can be given to the question ‘When is the best send time / day for my email campaign?’ is to test what works, and also what doesn’t work.

The fun answer I sometimes give to people who ask me that question is ‘when the chances are highest that someone will engage with your email’. However, it holds a true point: if you send out your email marketing campaign while people are already flooded in email, then it won’t get much attention, if at all! But when it lands in the inbox at the people have a moment to spend time on it, chances are a lot bigger they will give the email the attention it needs (from your perspective).

Source

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What does Ricky Bobby know about SEO? 31 stats

“If you ain’t first you’re last” said Ricky Bobby.

What’s true for race car drivers with NASCAR is true for businesses online with search engines.

Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords.

What makes SEO worth the effort? Why should businesses think about SEO like Ricky Bobby?

Here are 31 stats on SEO that show what Ricky Bobby knows.

  1. #1 driver of traffic to a web site is organic search. (source: Search Engine Journal)
  2. Companies that blog have 434% more indexed pages than companies that don’t, and companies with more indexed pages get far more leads. (source: Search Engine Journal)
  3. 98% of all business to business relationships are traced back to a search on Google. (Source: MarketingSherpa).
  4. 93% of online experiences begin with a search engine. (source: Search Engine Journal)
  5. 91% of US internet user search every month (source: HubSpot)
  6. 88% of mobile search is for a local business or establishment. (source: Digital Marketing Philippines)
  7. 88% of search engine optimization marketers believe optimizing for mobile will be more important this year. (source: BrightEdge)
  8. 86% of internet traffic is generated through search engines. (source: Google)
  9. 81% of search engine optimization marketing believe integrating marketing data and measuring cross-channel return on investment will be more important this year. (source: BrightEdge)
  10. Mobile search traffic is growing at a rate of 125% while desktop search traffic is growing at a 12% rate. (source: Visual Solutions)
  11. 80% of smartphone searches are spontaneous; 44% are goal-oriented. (source: Visual Solutions)
  12. 70-80% of users click on organic search results rather than paid search. (source: Search Engine Journal)
  13. 75% of clicks on a search engine page are on the Top 5 results. (source: HubSpot)
  14. Over 70% of users find a website via a search engine. (source: Optimus)
  15. 75% of users never scroll based the first page of search results. (source: Search Engine Journal)
  16. 70% of the links search users click on are organic. (source: Search Engine Journal)
  17. 68% of search engine optimization marketers believe optimizing for video will be more important this year. (source: BrightEdge)
  18. 63% of search engine optimization marketers believe search engine ranking will be more important this year. (source: BrightEdge)
  19. Just having the word ‘video’ in a search result title or meta description improves click through rates by an estimated 55%. (source: eMarketer)
  20. Over 50% of online buyers purchase products from websites found via search engines. (source: Optimus)
  21. 50% of search users begin their search on a mobile device. (source: Digital Marketing Philippines)
  22. 50% of mobile search users who search for a local business visit that business within the same day. (source: Digital Marketing Philippines)
  23. 50% of consumers who visit Amazon conduct an online search first. (source: Compete)
  24. 45% of US marketers spend more than 2 days per month researching and learning about the latest trends in SEO. (source: Moz)
  25. 40% of users click the first ranking site on search engines. (source: Optimus)
  26. 40% of users change their keyword search if they cannot find what they are looking for on the first page of search engines. (source: Optimus)
  27. 25% of Google search are for local businesses or establishments. (source: Chikta)
  28. 4.9 billion internet searches every month. (source: comScore)
  29. $2.2 billion will be spent on search engine optimization in 2016. (source: BrightEdge)
  30. 133 million unique searches each month. (source: comScore)
  31. Video is 50 times more likely to get organic page ranks in Google than plain text results. (source: Forrester)

SEO is a marathon, not a sprint. It takes research, effort, tracking, and most importantly, identifying goals at the beginning. While being first is never easy, it’s usually worth the achievement and definitely has its rewards.



from Business 2 Community http://ift.tt/1FW7dcf via http://ift.tt/1GfJFib
What does Ricky Bobby know about SEO? 31 stats

“If you ain’t first you’re last” said Ricky Bobby.

What’s true for race car drivers with NASCAR is true for businesses online with search engines.

Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords.

What makes SEO worth the effort? Why should businesses think about SEO like Ricky Bobby?

Here are 31 stats on SEO that show what Ricky Bobby knows.

  1. #1 driver of traffic to a web site is organic search. (source: Search Engine Journal)
  2. Companies that blog have 434% more indexed pages than companies that don’t, and companies with more indexed pages get far more leads. (source: Search Engine Journal)
  3. 98% of all business to business relationships are traced back to a search on Google. (Source: MarketingSherpa).
  4. 93% of online experiences begin with a search engine. (source: Search Engine Journal)
  5. 91% of US internet user search every month (source: HubSpot)
  6. 88% of mobile search is for a local business or establishment. (source: Digital Marketing Philippines)
  7. 88% of search engine optimization marketers believe optimizing for mobile will be more important this year. (source: BrightEdge)
  8. 86% of internet traffic is generated through search engines. (source: Google)
  9. 81% of search engine optimization marketing believe integrating marketing data and measuring cross-channel return on investment will be more important this year. (source: BrightEdge)
  10. Mobile search traffic is growing at a rate of 125% while desktop search traffic is growing at a 12% rate. (source: Visual Solutions)
  11. 80% of smartphone searches are spontaneous; 44% are goal-oriented. (source: Visual Solutions)
  12. 70-80% of users click on organic search results rather than paid search. (source: Search Engine Journal)
  13. 75% of clicks on a search engine page are on the Top 5 results. (source: HubSpot)
  14. Over 70% of users find a website via a search engine. (source: Optimus)
  15. 75% of users never scroll based the first page of search results. (source: Search Engine Journal)
  16. 70% of the links search users click on are organic. (source: Search Engine Journal)
  17. 68% of search engine optimization marketers believe optimizing for video will be more important this year. (source: BrightEdge)
  18. 63% of search engine optimization marketers believe search engine ranking will be more important this year. (source: BrightEdge)
  19. Just having the word ‘video’ in a search result title or meta description improves click through rates by an estimated 55%. (source: eMarketer)
  20. Over 50% of online buyers purchase products from websites found via search engines. (source: Optimus)
  21. 50% of search users begin their search on a mobile device. (source: Digital Marketing Philippines)
  22. 50% of mobile search users who search for a local business visit that business within the same day. (source: Digital Marketing Philippines)
  23. 50% of consumers who visit Amazon conduct an online search first. (source: Compete)
  24. 45% of US marketers spend more than 2 days per month researching and learning about the latest trends in SEO. (source: Moz)
  25. 40% of users click the first ranking site on search engines. (source: Optimus)
  26. 40% of users change their keyword search if they cannot find what they are looking for on the first page of search engines. (source: Optimus)
  27. 25% of Google search are for local businesses or establishments. (source: Chikta)
  28. 4.9 billion internet searches every month. (source: comScore)
  29. $2.2 billion will be spent on search engine optimization in 2016. (source: BrightEdge)
  30. 133 million unique searches each month. (source: comScore)
  31. Video is 50 times more likely to get organic page ranks in Google than plain text results. (source: Forrester)

SEO is a marathon, not a sprint. It takes research, effort, tracking, and most importantly, identifying goals at the beginning. While being first is never easy, it’s usually worth the achievement and definitely has its rewards.



from Business 2 Community http://ift.tt/1SB5TPw
What does Ricky Bobby know about SEO? 31 stats

“If you ain’t first you’re last” said Ricky Bobby.

What’s true for race car drivers with NASCAR is true for businesses online with search engines.

Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords.

What makes SEO worth the effort? Why should businesses think about SEO like Ricky Bobby?

Here are 31 stats on SEO that show what Ricky Bobby knows.

  1. #1 driver of traffic to a web site is organic search. (source: Search Engine Journal)
  2. Companies that blog have 434% more indexed pages than companies that don’t, and companies with more indexed pages get far more leads. (source: Search Engine Journal)
  3. 98% of all business to business relationships are traced back to a search on Google. (Source: MarketingSherpa).
  4. 93% of online experiences begin with a search engine. (source: Search Engine Journal)
  5. 91% of US internet user search every month (source: HubSpot)
  6. 88% of mobile search is for a local business or establishment. (source: Digital Marketing Philippines)
  7. 88% of search engine optimization marketers believe optimizing for mobile will be more important this year. (source: BrightEdge)
  8. 86% of internet traffic is generated through search engines. (source: Google)
  9. 81% of search engine optimization marketing believe integrating marketing data and measuring cross-channel return on investment will be more important this year. (source: BrightEdge)
  10. Mobile search traffic is growing at a rate of 125% while desktop search traffic is growing at a 12% rate. (source: Visual Solutions)
  11. 80% of smartphone searches are spontaneous; 44% are goal-oriented. (source: Visual Solutions)
  12. 70-80% of users click on organic search results rather than paid search. (source: Search Engine Journal)
  13. 75% of clicks on a search engine page are on the Top 5 results. (source: HubSpot)
  14. Over 70% of users find a website via a search engine. (source: Optimus)
  15. 75% of users never scroll based the first page of search results. (source: Search Engine Journal)
  16. 70% of the links search users click on are organic. (source: Search Engine Journal)
  17. 68% of search engine optimization marketers believe optimizing for video will be more important this year. (source: BrightEdge)
  18. 63% of search engine optimization marketers believe search engine ranking will be more important this year. (source: BrightEdge)
  19. Just having the word ‘video’ in a search result title or meta description improves click through rates by an estimated 55%. (source: eMarketer)
  20. Over 50% of online buyers purchase products from websites found via search engines. (source: Optimus)
  21. 50% of search users begin their search on a mobile device. (source: Digital Marketing Philippines)
  22. 50% of mobile search users who search for a local business visit that business within the same day. (source: Digital Marketing Philippines)
  23. 50% of consumers who visit Amazon conduct an online search first. (source: Compete)
  24. 45% of US marketers spend more than 2 days per month researching and learning about the latest trends in SEO. (source: Moz)
  25. 40% of users click the first ranking site on search engines. (source: Optimus)
  26. 40% of users change their keyword search if they cannot find what they are looking for on the first page of search engines. (source: Optimus)
  27. 25% of Google search are for local businesses or establishments. (source: Chikta)
  28. 4.9 billion internet searches every month. (source: comScore)
  29. $2.2 billion will be spent on search engine optimization in 2016. (source: BrightEdge)
  30. 133 million unique searches each month. (source: comScore)
  31. Video is 50 times more likely to get organic page ranks in Google than plain text results. (source: Forrester)

SEO is a marathon, not a sprint. It takes research, effort, tracking, and most importantly, identifying goals at the beginning. While being first is never easy, it’s usually worth the achievement and definitely has its rewards.



from Business 2 Community http://ift.tt/1FW7dcf
Click Magnets: 12 Landing Page Elements That Ensure Conversions

Click Magnets: 12 Landing Page Elements That Ensure Conversions

We have been told so many times that the average website can get conversion rates between 2 to 4%, that we begin believing it as gospel truth.

We couldn’t be farther from reality.

In a studyof 2,912 e-commerce sites by MarketingSherpa, nearly 38% of websites polled reported conversion rates ranging from 1 to 5%. Which means over 60% of e-commerce sites out there actually enjoy conversion rates…

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Book Review: The Social Employee: How Great Companies Make Social Media Work

Book Review: Social Employee: How Great Companies Make Social Media Work

Book Review:  The Social Employee: How Great Companies Make Social Media Work

About the Author:

CHERYL BURGESS and MARK BURGESS are founders of Blue Focus Marketing, an award-winning social branding consultancy and recipient of the 2012 MarketingSherpa Reader’s Choice Award for Best Social Media Marketing Blog. Connect via Twitter @ckburgess, @mnburgess, @BlueFocus, @SocialEmployee. www.bluefocu…

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29 Reasons To Use Email Marketing (As Told By Small Business Owners)

Deciding where to invest your marketing dollars isn’t a decision you take lightly.

You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect.

Email marketing is a cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox.

There’s plenty of data to back up the benefits of email marketing. For example:

  • 91 percent of US adults like to receive promotional emails from companies they do business with. (MarketingSherpa, 2015)
  • Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey, 2014)

But if you really want to find out how email can work for your business, why not ask other small business owners and see how it worked for them?

We’re constantly on the lookout for the exciting and innovative ways our customers are using email marketing to build customer relationships and do more business.

Here are 29 of our favorite examples of how small businesses and organizations have benefited from email marketing:

1. Build credibility

People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.

“For years, in large part to the newsletter I think, I’ve never had trouble attracting new clients and the right kinds of clients. People will read my newsletter and be able to tell if I’m the right person for the project before they even call me.” – Tom Ahern, founder of Ahern Donor Communications, Constant Contact customer since 2006

2. Generate calls

When done right, email marketing lets you reach the right person, with the right offer, at the right time. For a business like Rejuvenate Therapeutic Massage, a well-timed email results in a flood of calls each time they hit send.

“Email is our prime mode of communication. We rely really heavily on it because whenever I send something out, I’ll get a flood of telephone calls.” – Victor Terrazas, owner of Rejuvenate Therapeutic Massage, Constant Contact customer since 2013

3. Increase donations

As fundraising efforts continue to move online, nonprofits need to adapt their outreach efforts as well. Texas-based nonprofit, Rescued Pets Movement, saw the benefit of using email to increase donations when they sent an email to raise emergency funds for a dog in need in March 2013.

“We sent a plea out to our database, explaining the situation and asking for help. Our audience knows that we only send these types of emails when we really need to, which is why these always get the most clicks and shares. The response was amazing; we raised over $10,000 from individual donors and were able to get her the help she needed.” – Laura Carlock, founder of Rescued Pets Movement, Constant Contact customer since 2013

4. Strengthen relationships

If you want to build strong customer relationships, it’s important to have an effective tool to communicate with the people who matter most to your business. Email gives you the ability to stay top-of-mind and keep people engaged with your business during your busy season and the slower times of the year.

“Being able to get our message out there is important to us. It gives the members a feeling of being included. They know what’s going on with the gym and know that they aren’t just a number on a list.” – Nicole Sanders, founder of Ladimax Sports and Fitness, Constant Contact customer since 2014

5. Improve communication

If your business depends on having a reliable way to communicate with your members and clients, you need to have a communication channel you can trust. For real estate management company, Buccini/Pollin Group, email has provided a reliable solution to keep tenants informed and up-to-date.

“We’ve had people say that they’ve really noticed that there’s more communication going on. It can be something small – maybe the garage doors aren’t going up or down – we try to send out an email right away letting our residents know that’s happening, and sometimes get an email right back saying thank you and that they appreciate it.” – Julia Mason, residential marketing manager for Buccini/Pollin Group, Constant Contact customer since 2014

6. Build your brand

With email, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message with a friend.

“The emails are an important reinforcement of brand. I get calls from people I’ve never met all the time. They get the newsletter, or a friend of theirs gets the newsletter, and they know I’m the person to call. It really helps establish credibility upfront.” – Brandon Stewart, realtor at David Griffin & Company Realtors, Constant Contact customer since 2009

7. Boost sales

When you have an audience of people who are interested in receiving updates from your business, you’ll be able to think differently about how you boost sales throughout the year. This has been especially valuable for a business like Colorado-based Allegria Spa, which communicates with local residents and visitors from around the country.

“It has definitely been the easiest way to reach people. If we have a slower day and know that we want to reach local people, we can create a quick email and will get at least a few calls right away. The response is immediate.” – Christine Copertino, spa director for Allegria Spa, Constant Contact customer since 2011

8. Learn what works

Email marketing gives you the metrics you need to see how your emails are performing. These insights help you market smarter, and also give you the advantage of better understanding the needs and interests of your customer base.

“Email has definitely helped us with web traffic and attendance at our events. I like that after I send an email out, I can go back and see how many people clicked through on which links. That way I can tell people are interacting with our content and click through to our website.” – Ally Whittaker, public relations manager for The Local Good, Constant Contact customer since 2009

9. Get started quickly

With email marketing software like Constant Contact, you’ll have the tools and training you need to get started quickly — regardless of your level of marketing experience or expertise. When you do get stuck, we have a team of people who are dedicated to your success. Just pick up the phone and give us a call.

“When we first started, I really wasn’t sure how it would work for us. I’m not a professional marketer, and thought I would need a lot of training. But I decided to give it a try and was able to teach myself everything I needed to know.” – Anca Bala, gallery and event coordinator for Gallery Above Penn Square, Constant Contact customer since 2014

10. Reach people on any device

With nearly two-thirds of all emails being opened on a mobile device, email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology.

“We are definitely focused on mobile devices now. I want to know that if someone gets our email, no matter where they are, they can look at it. In fact, when I sent our last flyer I got three phone calls! That’s big! And I am almost positive that all of those people were on their phones, not in an office.” – Carol Singer, owner of Arlington Promotional Products, Constant Contact customer since 2009

11. Get more from doing less

One of the benefits of using an email marketing provider is that you have access to professionally-designed email templates. These templates are designed to make it quick and easy to get your message out to your audience, and ensure you look professional when it lands in the inbox.

“Email marketing is great, because it doesn’t have to take a lot of effort to have a big effect.” – Terri Jasen, national program director, Pajama Program

12. Look professional

Email templates aren’t just easy to use; they’re also designed to make sure you look professional when you reach your audience member’s inbox. You can insert your own content and customize each template with your logo and colors to make sure it matches your brand.

“We get really good feedback from the newsletters and the new templates have been working great for us, we’re getting a lot of opens.” – Todd Starnes, president, Bicycle Adventures

13. Increase website traffic

Whether you’re an e-commerce business that sells products online, or a retail store that wants to increase traffic to your website so that you can bring more people into your store — email marketing can help.

“Email definitely works. We see people clicking through to our website and we have people coming into the shop telling us that they saw our newsletter.” – Dawn Noble, owner, La Provence, Constant Contact customer since 2011

14. Market with a personal touch

Unlike other marketing channels that often limit your ability to customize your message for the different audiences you communicate with, email marketing gives you the ability to organize your audience into lists and communicate with people based on interest, purchase behavior, location, and more.

This has proven especially useful for someone like Courtney Hendricson, who manages the communication between the local government and business community of Enfield, Connecticut.

“I do the best I can to put all my contacts in separate lists so I can email just the development community, or just businesses, or elected officials, depending on what kind of event announcement or email I’m sending.” – Courtney Hendricson, assistant town manager, Town of Enflield, Connecticut, Constant Contact customer since 2013

15. Get immediate results

When you run a small business, every sale, order, or appointment can have a significant impact. With email, you’re able to get the results you’re looking for right away and easily track how your different campaigns are performing.

“It’s rewarding because we always get an immediate response through orders. Whenever we need to trigger sales, we’ll think of a great special to put out there.” – Karen Kowal, founder, Mother Earth Pillows, Constant Contact customer since 2010

16. Generate leads

Not everyone who joins your email list will be ready to make a purchase or sign up for a service. Email gives you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content.

“It’s been great for generating leads. People that are thinking about using our service will usually sign up for the newsletter. I’ll see them pop up for a couple of weeks in my reader-base, and then they’ll call and make an appointment. It’s not long until we pull them in as a customer.” – Meghan Blair-Valero, owner, Fogged in Bookkeeping, Inc., Constant Contact customer since 2011

17. Build excitement

You want your marketing message to be something that people look forward to seeing. Email lets you keep track of which messages are generating the most opens and clicks, so you know which messages will get people excited to hear from your business.

“It’s always nice to hear someone tell us how much they enjoyed reading our newsletter and thanking us for reminding them to come visit the store or give us a call. The personal touch really makes the difference.” – Sue Bedell, owner, Second Bloom Design, Constant Contact customer since 2010

18. Start a conversation

Email marketing lets you start a two-way conversation that will benefit you and your readers. Don’t just push your message out to them; encourage them to share their feedback and ideas. This approach has worked well for a company like WH Cornerstone Investments, which relies on email to share helpful advice, news, and education with clients.

“After each email, I get three to five calls. Some people see my email and get reminded they want a consultation, others will just want to talk about a news article.” – Paula Harris, co-owner, WH Cornerstone Investments, Constant Contact customer since 2003

19. Promote services

Service businesses face the difficult challenge of keeping clients interested in their business, even when they aren’t looking for services at different times of the year. Email gives you the opportunity to keep your client’s attention without overwhelming them with unwanted information.

“Our email marketing started off as an experiment. But our open rates are usually higher than 50 percent and we get service calls every time we send a newsletter out, so I think it’s working.” – Matthew Taylor, co-owner, Green Solutions Lawn Care & Pest Control, Constant Contact customer since 2011

20. Grow your audience

As a small business, it’s not always easy to stand out in a crowded market. Email marketing allows you to build an audience that is interested in hearing from you, without having to pay for other advertising channels.

“Five years ago, we started with about zero contacts, but we have a great database now – we have 7,000 email addresses. That means I can push out a social event or a holiday and let 7,000 people know instead of advertising it for $500 in a newspaper.” – Grant Galuppi, owner, Galuppi’s Restaurant, Constant Contact customer since 2010

21. Stay organized

Reaching out to clients on an individual basis can be a costly and time consuming process. Email helps you save time by reaching out to your wider audience, while still delivering a message that’s personal and relevant to them.

“Before Constant Contact, we were manually keeping track of everyone we had reached out to — it was crazy, the amount of time it took. Now, I can send out an email to about 300 people in less than five minutes.” – Ruth Weening, catering manager, Basil Tree Catering, Constant Contact customer since 2008

22. Increase your value

When you adopt a communication strategy that fits your audience’s needs, you’ll have more people paying attention to your message and get a higher return overall.

For a business like Cotton Clouds, making the switch from print to email newsletters doubled the amount of sales they were able to generate each time they reached out to clients.

“Every time I send out an email, I get a sale in 15 minutes. Overall, I get up to four times as many sales with these newsletters than I did with my old ones, and they’ve gone from about $50 per order to $100.”  – Irene Schmoller, founder Cotton Clouds, Constant Contact customer since 2010

23. Attract new clients

In addition to connecting with the people on your email list, you can also share your newsletters and announcements on your own social networks to bring new people to your business.

“People get to see my work, which is great, and these are often people who I never get to meet with one-on-one. The timing of each newsletter is going to be right for somebody, and having the opportunity to show people what I’m doing has just been a great way to grow my business and my reach.” – Jill Singer, owner Jill Singer Graphics, Constant Contact customer since 2011

24. Save time

Once you learn the basics, you’ll be able to put together a plan to get your emails out to your audience in less time.

“The biggest benefit of email marketing, from a staff perspective, is efficiency. I have a template made so it’s easy to pull together an email quickly. I think the rest of my staff thinks it takes me a lot longer to create an email than it actually does!” – Kayla Peck, FAO Schwarz foundation fellow at Strong Women, Strong Girls, Constant Contact customer since 2005

25. You’re not alone

If you’ve tried other marketing activities, it can sometimes feel like you’re completely on your own. Here at Constant Contact, we believe you shouldn’t have to do it alone. You’ll have the support you need to get things done, and tools and training to become an expert marketer.

“I recently had some white space in a newsletter I couldn’t get rid of. So I called customer support and they explained the image needed to be resized and the issue was cleared up immediately. A great thing about Constant Contact is if you’re having a problem, you can just pick up the phone and someone will solve your problem in a matter of minutes.” – Dan Plouffe, co-founder, MyCollingwood.com, Constant Contact customer since 2012

26. Stay top-of-mind

By sharing relevant content with your audience throughout the year, you’ll be able to stay top-of-mind and build credibility. While they may not be ready to act right away, when your audience knows you have something that can help them solve a problem they’ll be more likely to take action when the time is right.

“Almost all of our donations, around 95%, come through our email newsletters. Using email marketing to maintain relationships and build personal connections has been a key to our success. And the biggest part of that has been staying in touch and top of mind throughout the year.” – Julie Taulman, executive director, Steamboat Adaptive Recreational Sports (STARS), Constant Contact customer since 2009

27. Improve visibility

As much as you’d like to think customers know about all of the different products and services you have to offer, there’s a good chance that many of them don’t. This was a problem the McDonald Wildlife Photography faced when they first got started with email marketing for their travel business.

Taking a more pro-active approach to their marketing proved to be exactly what they needed to improve exposure of the services they offer.

“Our problem in the past would be when people were not aware of all the trips we had available. Up until we started using Constant Contact we just had everything on our website. From a marketing sense, that’s the wrong approach because it puts the burden on our customers.” – Joe McDonald, co-founder, McDonald Wildlife Photography, Constant Contact customer since 2011

28. Book more classes

Whether you need to get the word out about a class weeks in advance or want to make up for some last-minute cancellations, email marketing can help you get the word out about all of your activities in a way that’s convenient for you.

This is especially important for a yoga studio like extendYoga, which hosts a full schedule of classes every day.

“We make it easy for our customers to book classes right online through our emails. Once an email goes out, we see the sign-ups come in shortly after.” – Arlet Koseian, founder of extendYoga, Constant Contact customer since 2011

29. Maintain vendor relationships

You’re probably already investing time and resources into marketing to potential customers. But are you also thinking carefully about how you build relationships with vendors and partnering businesses? Email gives you the ability to maintain communication with all of your different audiences so that you can build the relationships you need to be successful.

“If you don’t have a plan for reaching out to vendors on a regular basis, it’s easy to let some people fall through the cracks. You want to make sure you’re maintaining relationships with both your core vendors and any of the smaller ones you may be working with.” – Lee Klacher, founder of Octane Press, Constant Contact customer since 2011

Start your success story

As you can tell, we love to hear the stories of businesses that have used email marketing to grow their business. If you’re already using email marketing and have seen great results, we’d love to hear your story in the comments below!

Want to learn more? Download our guide, Get Started with Email Marketing: 10 Ideas that Really Work.



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