When I say macros matter, I mean that they matter in the sense that they determine your body composition in terms of your diet. So just because you’re eating the right number of calories does not mean 1) you are eating the right food or 2) you will get to where you want to be. Macros ultimately calculate into calories. 1 carb gram = 4 cals, 1 protein gram = 4 cals, 1 fat gram = 9 cals. So you can eat 2000 calories, but if the ratio of carb to protein to fat is not conducive to the body composition you would like, you will not see the particular results you want! You can eat “clean,” but be loading up on way too much protein and fat but not enough carbs. Just because you eat “clean” does not mean you are eating for your goals. This is why you see people who eat to fit their macros see results while people who stick to strict, “clean,” unpersonalized diets struggle more often than not. Eating a well-rounded, healthy, strategic diet will help you. There is so much information online. How do you figure your macro ratios? Start with determining your body type because that usually is a good stepping stone to understanding how your general group/body type handles certain ratios of macros. Then go from there. Track how you’re doing, pay attention, make changes after a couple weeks if you’re not seeing progress. Do not kid yourself, be honest in your accountability. There is a lot of info in my FAQ and a ton of other blogs. There is even more info off Tumblr. Do your research, educate yourself. Don’t be a baby bird, get your own goddamn worm. You need to equip yourself with knowledge so that you can be in control of your goals.