Choi and Patterson Announce Crowdfunding Project for Loco'lMAD
Chefs Daniel Patterson and Roy Choi have announced a crowdfunding project for their new fast food venture loco'l. Announced at MAD last summer, loco'l is a for-profit business that aims to compete with behemoths like McDonald’s, by providing real food to people in underserved communities (like the food deserts Choi spoke about at MAD3). That’s why Patterson promises that this won’t be boutique or Fast Food Plus. He and Choi will work to come up with a menu where you can actually have a 99-cent burger, with bread designed by Tartine’s Chad Robertson.