Lesia Paramonova, a Russian illustrator who has recently released her debut fashion collection, which is not only clever and beautiful, but also exceptionally well presented in a tumblr-like lookbook, who doesn’t only show the dresses front/side/back but kind of creates a world, a moodboard, that pushes you into an enchanted forest dimension. And makes you want to have, better, to BE, everything you see.
Word “LES” means forest in Russian. The core idea of my brand is merging of a Human and the Nature. This is why you may see a lot of floral prints on my fabrics and transparent materials reminding us of forest mists. A girl in LES’ outfit feels herself like a perfect creature librating under severe material reality. She is light, free, detached and at the same time self-confident (who else can wear such transparent and skinny clothes…?)