Most of my Latino and black people who are struggling to get food, clothes, and shelter in the hood are so concerned with that, that philosophizing about freedom and socialist democracy is usually unfortunately beyond their rationale. They don’t realize that America can’t exist without separating them from their identity, because if we had some sense of who we really are, there’s no way in hell we’d allow this country to push it’s genocidal consensus on our homelands. This ignorance exists, but it can be destroyed.

Nigga’s talk about change and working within the system to achieve that. The problem with always being a conformist is that when you try to change the system from within, it’s not you who changes the system; it’s the system that will eventually change you. There is usually nothing wrong with compromise in a situation, but compromising yourself in a situation is another story completely, and I have seen this happen long enough in the few years that I’ve been alive to know that it’s a serious problem. Latino America is a huge colony of countries whose presidents are cowards in the face of economic imperialism. You see, third world countries are rich places, abundant in resources, and many of these countries have the capacity to feed their starving people and the children we always see digging for food in trash on commercials. But plutocracies, in other words a government run by the rich such as this one and traditionally oppressive European states, force the third world into buying overpriced, unnecessary goods while exporting huge portions of their natural resources.

I’m quite sure that people will look upon my attitude and sentiments and look for hypocrisy and hatred in my words. My revolution is born out of love for my people, not hatred for others.

You see, most of Latinos are here because of the great inflation that was caused by American companies in Latin America. Aside from that, many are seeking a life away from the puppet democracies that were funded by the United States; places like El Salvador, Guatemala, Peru, Colombia, Nicaragua, Ecuador and Republica Dominicana, and not just Spanish-speaking countries either, but Haiti and Jamaica as well.

As different as we have been taught to look at each other by colonial society, we are in the same struggle and until we realize that, we’ll be fighting for scraps from the table of a system that has kept us subservient instead of being self-determined. And that’s why we have no control over when the embargo will stop in Cuba, or when the bombs will stop dropping in Vieques.

But you see, here in America the attitude that is fed to us is that outside of America there live lesser people. “Fuck them, let them fend for themselves.” No, Fuck you, they are you. No matter how much you want to dye your hair blonde and put fake eyes in, or follow an anorexic standard of beauty, or no matter how many diamonds you buy from people who exploit your own brutally to get them, no matter what kind of car you drive or what kind of fancy clothes you put on, you will never be them. They’re always gonna look at you as nothing but a little monkey. I’d rather be proud of what I am, rather than desperately trying to be something I’m really not, just to fit in. And whether we want to accept it or not, that’s what this culture or lack of culture is feeding us.

I want a better life for my family and for my children, but it doesn’t have to be at the expense of millions of lives in my homeland. We’re given the idea that if we didn’t have these people to exploit then America wouldn’t be rich enough to let us have these little petty material things in our lives and basic standards of living. No, that’s wrong. It’s the business giants and the government officials who make all the real money. We have whatever they kick down to us. My enemy is not the average white man, it’s not the kid down the block or the kids I see on the street; my enemy is the white man I don’t see: the people in the white house, the corporate monopoly owners, fake liberal politicians those are my enemies. The generals of the armies that are mostly conservatives those are the real Mother-Fuckers that I need to bring it to, not the poor, broke country-ass soldier that’s too stupid to know shit about the way things are set up.

In fact, I have more in common with most working and middle-class white people than I do with most rich black and Latino people. As much as racism bleeds America, we need to understand that classism is the real issue. Many of us are in the same boat and it’s sinking, while these bougie Mother-Fuckers ride on a luxury liner, and as long as we keep fighting over kicking people out of the little boat we’re all in, we’re gonna miss an opportunity to gain a better standard of living as a whole.

In other words, I don’t want to escape the plantation I want to come back, free all my people, hang the Mother-Fucker that kept me there and burn the house to the god damn ground. I want to take over the encomienda and give it back to the people who work the land.

You cannot change the past but you can make the future, and anyone who tells you different is a Fucking lethargic devil. I don’t look at a few token Latinos and black people in the public eye as some type of achievement for my people as a whole. Most of those successful individuals are sell-outs and house Negros.

But, I don’t consider brothers a sell-out if they move out of the ghetto. Poverty has nothing to do with our people. It’s not in our culture to be poor. That’s only been the last 500 years of our history; look at the last 2000 years of our existence and what we brought to the world in terms of science, mathematics, agriculture and forms of government. You know the idea of a confederation of provinces where one federal government controls the states? The Europeans who came to this country stole that idea from the Iroquois LEAGUE. The idea of impeaching a ruler comes from an Aztec tradition. That’s why Montezuma was stoned to death by his own people ‘cause he represented the agenda of white Spaniards once he was captured, not the Aztec people who would become Mexicans.

So in conclusion, I’m not gonna vote for anybody just ‘cause they black or Latino they have to truly represent the community and represent what’s good for all of us proletariat.

Porque si no entonces te mando pal carajo cabron gusano hijo de puta, seramos libre pronto, viva la revolucion, Viva la revolucion!

—  Immortal Technique-Poverty of Philosophy

Respectability politics are so trash. Black men/Latinos in hoodies and baggy pants don’t deserve to be shot or mistreated just like women in short skirts don’t deserve to be raped. Any idiot with two brain cells to rub together would know that Martin Luther King was murdered in a suit and women in the 1800’s that were wearing long, complicated, thick ass dresses were still sexually assaulted. Stop that nonsense.

Latino: the Manufactured Super Consumer

How corporations and government use consumerism and false identities to subvert Mexicans

by Ricardo Lezama

I. Who promotes the term ‘Latino’ and why?

'Latino' is a marketing term used to subsume Mexicans into other Spanish speaking identities in the United States. While individuals may have their own intuitions about its use, beliefs about empowerment and potential arguments for needing the term, from a marketing perspective, the term 'Latino' is a way for corporations to simplify their relationship with a demographic of consumers. Thus, adopting 'Latino' uncritically as an identity is inherently questionable when so many marketers and corporations have been involved in defining the culture and ideology entailed by the term.

The U.S. media use the term ‘Latino’ to dissociate individuals from their national and ethnic identity and connect them to the consumer market. This allows the U.S. to intervene in these countries without suffering the consequences of domestic protest. They drive them away from political interests and into frivolous consumerist goals.

From an economic standpoint, this makes perfect sense. If you work at a large multi-national marketing firm, you want to reduce your target audience to as simple of an entity in order to hone your marketing and product development strategy. There is great incentive to do so, as this Forbes article notes:

"The emergence of Hispanics as a consumer force is growing rapidly, with a purchasing power expected to reach $1.5 trillion dollars in 2015. Dubbed ‘super consumers’ Latinos in the U.S. are blowing past the mainstream and other minority groups in this regard."

and

"Hispanic online and mobile usage is among the highest of any group and continues to increase faster than the general marketplace."

The term Latino implies dollar signs, not a political struggle. Marketers and businesses (an advertiser’s actual customer) use the term to reduce the various complex identities from Latin America in the United States to their most basic similarity: not white and Spanish speaking. The rest, from their perspective, is very irrelevant. If people believe they are ‘Latino,’ then the only problem left for advertisers is refining and expanding the definition so that it better resembles an actual cultural identity.

II. Passive Populations Make Military Intervention Easier for the U.S. Government

U.S. foreign policy in México depends on the Mexican community constantly being on the defensive, confused and complacent with whatever ill-will the government directly and indirectly expresses towards them. In order for U.S. foreign policy to work in México, Mexicans in the United States must dissociate themselves from the political process in México. ‘Latino’ becomes a very useful term in this context. Mexicans are encouraged to just shut up and work towards becoming passive ‘Latinos’ in the United States. This helps Chicanos avoid the ‘cognitive dissonance’ whenever they attempt to make sense of the hostility directed at them. It makes life easy for Mexicans who wish to ‘just get by,’ not think about complex things and make a little money.

For instance, we can view Hilary Clinton’s statement to Greta Van Susteren as a direct attack on our community: “just because your child gets across the border doesn’t mean your child gets to stay” is a very clear message of animosity towards the Mexican community. Why are we not all protesting her statements? What other community has had its history banned in an American state? Just Mexicans in recent memory.

Why is this policy of constant deportation so vehemently pursued by government officials? Perhaps, the government wishes to use the Mexican community as a scapegoat to explain the terrible state of the economy. This was partially made possible because there has been no significant pushback too. Chicanos, as a whole, have been very busy being neutral through being ‘Latino.’

My point is that while some Chicanos were busy being ‘Latino,’ the U.S. government was busy being itself and shipped weapons to undemocratic right wing paramilitary, gave training to the Mexican military and fixed the Caldéron and Peña Nieto elections in México.

The U.S. government would like to reassert territorial dominance over the U.S. southwest and northern México. That is basically what border enforcement and SB-1070 are about. The economic and social fragmentation of Mexican migrants in the United States is not an accident, and has real consequences. For example, most second generation Mexicans are completely ignorant of politics in México and embrace this ignorance as a sign of Americanism. These people often call themselves ‘Latino’ before they call themselves ‘Mexican’ in order to avoid conflict with non-Chicanos. Chicanos now have to deal with the psychological blow of our own people asserting their legal status, inability to speak Spanish and preference for American culture as symbols of their legitimacy. The fact that half of the United States was formerly México is lost in this confusion.

The fear created by the U.S. government’s divide and conquer strategy has served them well. Plan Merida has been virtually unopposed in the United States. Most Chicanos (even those who are educated) do not know the full scale of military intervention in México orchestrated by the United States. Many Chicanos still think Mexican cartels are the most guilty of the harm done to México during the peak years of the “Drug War.” What they do not know is that the United States sent military hardware, personnel and money to the Mexican government. These resources were then turned against activists, the EZLN and also found their ways into preferred drug traffickers.

In other words, the term ‘Latino’ not only turns Raza into consumers, but also into unwilling collaborators with the state. Our acquiescence and ignorance of U.S. foreign policy is a direct consequence with identifying with the word ‘Latino.’ When Chicanos don’t identify with the nationality of Mexican, we stop caring about the political processes that we could positively influence. We forget that we can have two countries instead of none.

The fact that the government and corporations benefit from Mexicans self-identifying with the term ‘Latino’ does not answer why ‘Latino’ is so constantly used by our people. At an emotional level, I think the term ‘Latino’ gives some of us a superficial sense of belonging to a larger community. Somehow people forget - or never learn - the specific history between them and the United States. The term ‘Latino’ helps solidify that ignorance, because it prevents us from grasping a historically grounded reality. The term ‘Latino’ unifies us in the wrong way; it unifies us through collective ignorance of our own individual history.

This article was originally published at La Cartita

Ricardo Lezama is a linguist from Santa Ana, California. He also works as a software engineer at a tech company, and is the founder of LaCartita.com

Latinos are a powerful force in American society. Topping fifty-three million, Latinos constitute one of the fastest growing ethnic groups in the United States, comprising 17% of the population and over 20% of the key 18–34 marketing demographic.

Relative to the general population, Latinos also attend more movies and listen to radio more frequently than do any other U.S. racial or ethnic group. In addition, their purchasing power is steadily increasing. By 2015, Hispanic buying power is expected to reach $1.6 trillion. To put this figure in perspective: if U.S Latinos were to found a nation, that economy would be the 14th largest in the world. Latinos are not only avid media consumers; they have made important contributions to the film and television industries, and currently over-index as digital communicators and online content creators.

Moreover, they are watchful of their image: when programs or films are perceived to have anti- Latino content, advocacy groups and consumers target studios and networks with increasingly effective campaigns. Simultaneously, programs and movies featuring compelling Latino talent and storylines are rewarded with high ratings and revenue.

Yet, with few exceptions, Latino participation in mainstream English language media is stunningly low. 

2

On the Puerto Rican Day Parade & Festivities in NYC

Puerto Rican flags everywhere. But no independence. Puerto Ricans are culturally and spiritually alive, but politically and economically dying. To this day, Puerto Rico, excuse me Boriken, is still a colony.

Don’t let “commonwealth” fool you. The only thing common between the U.S. and P.R. are the millions of oppressed and colonized Puerto Ricans living on both lands still floating in political limbo. Puerto Ricans need just as much freedom and justice as the rest of us.

¡Viva Pedro Albizu Campos! ¡Viva Guillermo Morales! ¡Viva Ramon Betances! ¡Viva Lolita Lebron! Viva los Young Lords! Free Oscar Lopez Rivera! ¡Y Que Viva Puerto Rico Libre!

When tyranny is law, revolution is order!

Watch on femininefreak.com

If Latinos Said the Stuff White People Say

The mainstream media, even smaller progressive media, is always trying to make a buck off some shoddy, half-baked reporting. I take beef with the recent piece by ColorLines posted on Facebook with the title “Do Latinos care about Ferguson?”

This yes or no framing is a shitty false dichotomy. It’s not a yes or no question or answer, and framing it that way is really shitty for generating any sort of building between communities. Plenty of Latinos are following this story and are marching in solidarity with our black compas.

Stay focused. This is about Justice for Mike Brown, and getting Justice for Mike Brown is about dismantling an (in)justice system that doesn’t give a shit about black or brown people, whether it is ICE deporting families or Ferguson PD dropping black youth. 

Our struggles are interrelated, but right now, as full-fledged, complex human beings, Latinos can support Ferguson, push-back against our own anti-blackness, AND deal with white supremacy against Latinos too.

Intersectionality is not a zero-sum game. Much love. Keep fighting. 

People who think having mixed babies will fix racism clearly haven’t been to Latin America. The treatment and representation of indigenous and black people is just as bad. Sorry to burst your bubble, but y’all really need to stop. What I really want is acknowledgement and the tearing down of oppressive power structures. Kthanks.

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