“We’ve layered and layered until I saw a cover for a cover under a hood covered in paint with a cover to protect the paint?… Seems silly to describe but that is a true statement. It’s just all gotten out of control.”

- Joey Ruiter

Can’t wait to share a short film I’m DPing on JRuiter’s new Reboot Buggy. These are a couple photos from our shoot this past week. Here’s and article on Designboom about the buggy.

Growler by JRuiter

Michigan based product designer Joey Ruiter has a tendency to think outside the box. His website proudly displays the alternate solutions to common place products. ‘Growler’, after its iconic namesake, takes the charm of a post war bicycle and marries it with a radically streamlined top and seat tube. There is an electric version too.