Parallel is going to be a new women’s magazine that focuses on life through a feminist lens. Aimed at late teenage to young adult women, Parallel hopes to be a magazine that can introduce young women to the concept of feminism through the use of informative articles, which will work alongside references to modern pop culture i.e. music, films, fashion, and art.It will hope to subvert the format of modern celebrity-centric and fashion-oriented magazines in order to discuss relevant issues in modern society.
Parallel will be liberating, and empowering. It will talk about activism and achievements. It will feature strong women who are really making a difference in this world. It will be intersectional in its content, discussing race, gender, sexuality, and disability. The key aim of Parallel is to initiate feminist discussion within mainstream society.
Why are we making it?
Women’s Magazines are several million pound industry in the UK. With over 200 titles to choose from, women buy on average almost 7 million magazines every month, and 38% of women in the UK trust magazines. And yet magazines that claim to be for women or that are supposedly sex positive are churning out article titles such as “Ten lazy ways to lose weight” or “12 Little Things Every Guy Wants in Bed”. Their cover images are sexualised, their articles are derogatory and weight-obsessed, and their fashion editorials are so photoshopped that even the real life models no longer look like that. They evoke unneeded competition between women. And it isn’t just about body image, the models used, or size zero clothing. It’s about the stories and article written, the way celebrities are scrutinized, and what questions female actors and musicians are asked in their interviews. While there’s nothing wrong with wanting to be beautiful, desirable, sexy, or trendy, what is problematic is the obsession with these things about all else, to the point where being beautiful is seen as life’s greatest achievement and all else pales in comparison.
So we’ve decided to make a difference, in the form of a new magazine: Parallel. The title is a play on the idea that feminism and modern popular culture are currently running parallel to one another. In order to get feminism into the minds of the mainstream youth, the two things need to intersect and combine. And that’s exactly what we plan to do. Our magazine will cover subjects regarding race, gender, sexuality, age, liberation, women’s rights, activism, disability, and more, all tied up together in an aesthetically pleasing, contemporary women’s magazine. We will subvert the format of ordinary celebrity or fashion magazines to highlight key issues in today’s world. We will interview and talk to influential women about their opinions, highlight key feminist community groups that you could get involved in, and will review, discuss, and critique women’s role in the media.
Parallel Magazine will discuss achievements outside of fashion and beauty, will talk about community and activism and how you, as a woman, can make a change to the world around you. It will focus on everything from art to pop culture to history – all through the viewpoint of a modern young feminist.
But we need your help.