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Inside @fujitasanpuru’s Tiny World of Chimchiminey, the Chimney Sweep

For more photos and videos of Chimchiminey and its friends, follow @fujitasanpuru on Instagram.

“The concept of my work is a dreamy, cute world that people might believe could exist somewhere,” says a Tokyo doll maker who goes by the pseudonym Fujita Sanpuru (@fujitasanpuru). Through his photos, he tells the story of the chimney sweep Chimchiminey and his devoted helper Heso-guma (“belly button bear”).

Fujita Sanpuru uses felt and embroidery threads to create these pint-sized figurines, focusing on bringing the right balance of detail and simplicity to the handicraft. He then arranges the characters on table tops, in gardens or in their small and colorful dollhouses to create scenes like the pages from a children’s picture book.

The tiny felted figures actually originated when he first started using Instagram and made a prop for his first photo. Soon after sharing the Chimchiminey series, he began receiving numerous offers to sell and display his work. He reflects on his experience, “I never thought the dolls would take off like this when I started Instagram, but I’m just happy if people find them delightful.”

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