inmarket

Will Apple allow ads on Apple Watch?

Will Apple allow ads on Apple Watch?

[cfsp key=”adsense_336x280″]”Despite the fact that there aren’t specific references to advertising in Apple’s guidelines for app developers building features for Apple Watch, a couple companies have already announced plans to deliver ads to the device,” Jordan Kahn repoerts for 9to5Mac. “”

“But do they know something we don’t?” Kahn wonders. “Or has Apple not yet made up its mind regarding what…

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Research Says Beacon Flops When Overdone in Mobile Marketing

Could multiple beacon messages be a turn-off for consumers? It certainly appears so.

Newly released research indicates that marketers risk a whopping 313 percent drop in application use when more than one beacon message is delivered per location.

“On the other hand, when beacons are used as a utility, this can lead to a 500 percent increase in interactions compared to standard push notifications with location relevancy,” reports Mobile Marketer, citing data from inMarket.

The research, some of the first to address best practices in the quickly growing beacon space, underscores the need for marketers to tread carefully as they roll out their beacon strategies so they do not turn off customers with too many messages.

inMarket CEO Todd Dipaola readily admits that beacons are a very powerful tool, but he tosses in a caveat.

“You could even call it a power tool – it is like a buzz saw,” Dipaola explains. “You could use it to build a house and do something constructive or you can accidentally cut your own finger off.”

Basically, Dipaola is letting brands know that sometimes less really is more.

“Some of the data we found shows that when you have utility in your app and have these context aware experiences, you can really drive a lot of enhanced use, a lot of additional user delight,” Dipaola contends. “But if you do it the wrong way, you deliver things that aren’t relevant to people or you over message them, similarly you can drive those same users away.”

The research shows that shoppers who receive branded messages in store are 7.5 times more likely to seek out the product off the shelf than those who do not. On the other hand, a small control test to determine how often to communicate with shoppers confirmed that over-saturation and irrelevant beacon pushes caused app usage to decline and apps to be deleted.

“People are getting pop-ups multiple times as they walk through a store in different departments,” Dipaola said. “After you start talking to someone more than once while they are in store, they tend to go away and not come back,” he said.

Dipaola knows a holiday ramp up for the app is coming. The research could help marketers understand more about the fine line between Beacon’s ability to help — or to hinder.

Apple Watch, iBeacon, and grocery shopping

Apple Watch, iBeacon, and grocery shopping

[cfsp key=”adsense_336x280″]”We’re starting to get an idea how iBeacons could work with the Apple Watch to nudge people using certain app,” Sam Colt reports for Business Insider.

“InMarket, which helps companies develop iPhone apps that use iBeacons, has a new software development kit that can let the Apple Watch do some interesting things with iBeacons. Starting today, developers will be able to…

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Today inMarket is beginning a huge rollout of iBeacons to grocery stores including Safeway and Giant Eagle locations in Seattle, San Francisco and Cleveland. The rollout will place the Bluetooth LE beacons at the entry of over 200 stores in the coming weeks and more after that.

The beacons are small round devices slightly larger than a quarter that contain a Bluetooth 4.0 Low Energy radio and a small circuit board supporting it. The devices send out short-range signals that can communicate with smartphones like Apple’s iPhone and some newer Android devices. Those signals are picked up and interpreted by apps like inMarket’s current App Store offerings and are used to trigger a variety of different behaviors.

belVita and inMarket Collaborate on Rapid Pilot for Mobile Futures Program

Mondelez International, formerly Kraft Foods, has moved on to phase two of its Mobile Futures pilot program. Following an open call for existing mobile startup talent in retail, social TV and location in October, the company has selected nine startups who are now collaborating with brands like Oreo, Trident, belVita and Stride on new mobile pilots that will launch by early April.

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SAN FRANCISCO, CA–(Marketwired - April 24, 2015) - 6sense today announced its inaugural INmarket conference, taking place at The Four Seasons Hotel in San Francisco on July 8, 2015. Executive-level strategists, data and technology visionaries, will explore the power of a data-driven world.“Artificial intelligence is disrupting every interaction, every industry,…

  • 6sense announced its inaugural INmarket conference, taking place at The Four Seasons Hotel in San Francisco on July 8, 2015.
  • Executive-level strategists, data and technology visionaries, will explore the power of a data-driven world.
  • "Artificial intelligence is disrupting every interaction, every industry, and will be at the heart of every advancement technology,” said Amanda Kahlow, CEO and founder of 6sense.
  • “It is no longer about analytics, reporting and optimizing workflow and process. Those that win today will not just be predictive – they will be prescriptive. Intelligence is not information. Intelligence is action leading to measurable advances, and artificial intelligence is forward thinking – not backward looking. In the industrial age, machines took over manpower. In the information age, every answer to every question was at our fingertips.”
  • INmarket is the first to bring together this unique group of thought-leaders in predictive intelligence, marketing and sales, from various industries and perspectives including some of the largest global enterprise companies in the world, to highlight the end of guesswork in B2B marketing and sales.
  • The conference will take place on July 8, 2015 at the Four Seasons in San Francisco. Early Bird registration is $195 and is available through May 21, 2015.
  • For more information or to register, visit the conference website (https://inmarket.6sense.com).

Base Ventures is an investor in 6sense