Beyoncé Knowles is the new face of H&M. The singer stars in the Swedish retailer’s new high summer advertisements, modeling a series of bikinis, swimwear and beachwear inspired by her individual style.
The print and billboard images - which see her reclining on beach sun lounger and posing in swimwear by the sea - were shot by Inez van Lamsweerde and Vinoodh Matadin in the Bahamas earlier this year. The adverts will introduce the star: “Beyoncé as Mrs Carter in H&M” - tying in with the name of her upcoming world tour.
WATCH:http://youtu.be/dUvhO2xCAwY YOU ARE IN for another adventure. We are taking you on a print tour to discover the journey behind the making of issue 13, THE EVOLUTION OF LOVE. We did hit a record with this one!