Beyoncé Knowles is the new face of H&M. The singer stars in the Swedish retailer’s new high summer advertisements, modeling a series of bikinis, swimwear and beachwear inspired by her individual style.

The print and billboard images - which see her reclining on beach sun lounger and posing in swimwear by the sea - were shot by Inez van Lamsweerde and Vinoodh Matadin in the Bahamas earlier this year. The adverts will introduce the star: “Beyoncé as Mrs Carter in H&M” - tying in with the name of her upcoming world tour.

WATCH: http://youtu.be/dUvhO2xCAwY
YOU ARE IN for another adventure. We are taking you on a print tour to discover the journey behind the making of issue 13, THE EVOLUTION OF LOVE. We did hit a record with this one!

@jonathanjenvrin in HCIF for @inmagazine #ss14
Photo: Rebecca Schweins
Mua: Stephane Dussart
Hair: @hikageyumiko
Manucurist: @beatrice_eni
Style/Cd: @mickaelcarpin
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@dsquared2 @jitroisparis #louboutin #galliano #brioni @onauratoutvu @dirkbikkembergs @patrickmoulincreation @samanthawills @ettika #annapellissari #nach #thomasv @thomassabo @dieselblackgold @pinkheater @michaelkors

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