Guest blog by Infotrends' Barney Cox and Tim Greene

One of the most interesting things that we saw at drupa yesterday was a preview of a wide format printing system seen at the Caldera booth A14 in Hall 4. This 42-inch wide technology printer represents a collaboration between Xerox partner Fuji Xerox and Caldera. We are hearing that this product should launch in the Asia-Pacific region by the end of the year. It is a 4-color aqueous inkjet printer using dye-based inks.

Read the full blog? You can find it here.

Dois nomes: Julian e Arianna

O InfoTrends, evento da Info, me deu a oportunidade de ouvir dois importantes nomes do universo digital. Ou dois nomes importantes da mídia. Ou da modernidade. Whatever. O que mais achei legal foi ouvi-los falar das coisas que não são diretamente vinculadas aos dois. Sim, o que disseram a respeito de seus próprios afazeres foi muito bom também. Mas eles vão além das suas atividades. 

Ah, sim. Não falei os nomes: Julian Assange e Arianna Huffington.

Primeiro ouvi Julian. Foi uma experiência interessante. Ele prende sua atenção. A maneira como fala, como se move na cadeira. Parece que mil pensamentos o tomam ao mesmo tempo. E ele fica ali, aparentemente calmo, despejando ideias, conceitos, números, numa voz média, sem alternar muito os tons. De vez em quando falando mais para si… aquela voz para dentro.

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Houve momentos em que não consegui entender bem (ah, esses australianos). Mas ele vai fundo. Seduz. Ele captura sua mente sem fazer grande esforço. E isso porque ele estava a milhas de distância. Ele lá em sua prisão domiciliar. Eu no Unique. Eu e mais um monte de gente. 

Deve ter sido difícil para ele, que se apresentou no evento via teleconferência. Como conversar com um público que você não vê? Julian contou que gostaria de ter vindo ao Brasil. Não deu. Não dá atualmente. Espero que um dia possa visitar o País. Eu gostaria de vê-lo de perto.

Agora Arianna.

Eu já tinha visto um painel com ela. Mas foi no Clinton Global Initiative (evento em NY, no ano passado, que pude ver graças a um convite do Grupo ABC - agradeço de novo a oportunidade fantástica). Só que naquela ocasião Arianna não tinha me cativado. Estava de moderadora e eu não sei se foi por isso que não me impressionou. Desta vez, não.

Arianna disse coisas com quais concordo muito. Sim, acho que a velha imprensa vem se preocupando mais com dados, números, estatísticas. Claro que isso é importante. Mas a boa história.. essa está em extinção. Antes que me taquem pedras: evidentemente consigo encontrar bons textos, com números, e uma boa narrativa. Só que ultimamente a história de alguém só é bem contada em tempos de tragédias ou em fatos pitorescos. 

Recordo de uma reportagem da Piauí. Era sobre uma mulher que foi viver numa terra obtida via movimento dos sem-terra. Excelente história. E me recordo de encontrar boas narrativas naquele caderno do Estadão que sai de domingo (fugiu-me o nome) em que a última página é dedicada a uma reportagem livre de tantos números. Storytelling puro.

Não foi só isso que me atraiu na palestra de Arianna. Ela é uma mulher muito simpática e tem humor. Tipo de pessoa que me agrada (tendo a não gostar de gente que força risada ou que fica eternamente com cara de quem comeu algo azedo). Ela fala com naturalidade. E com sotaque (mas como é forte! Disso eu me lembrava da vez em Nova York).

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Algo que me chamou atenção em seu discurso foi a importância de se desconectar. OK, é o tipo de coisa que sempre dispenso. Eu não quero me desconectar. Vivem dizendo isso. Tem que se desconectar. É importante. Não veja internet, não leia e-mails e notícias. Esqueça o celular. Pois bem: eu não quero.

Arianna conseguiu me convencer um pouco. E por um lado que não tinha me ocorrido. A gente precisa dormir. A mente precisa repousar. Para continuar trabalhando bem. Para ter insights. Para a gente encontrar aquela inspiração tão desejada. Eu acho que durmo bem. Durmo pouco. Durmo menos do que qualquer um em casa. Durmo menos do que muitos de meus amigos. Só que isso é o que me basta. Acordo cedo. Acordo bem. E acordo já agitando. 

Por vezes dormi em bocados. Acordo, vejo o horário. Duas da manhã. Preciso voltar a dormir. Falta muito até levantar. Deito. Acordo de novo. Consulto o celular. Três da manhã. Como pode ter passado apenas uma hora? Volto a encostar a cabeça no travesseiro. E abro os olhos querendo que sejam pelo menos 5h40. Para eu poder me justificar. Nem sempre acontece isso. Não costumo sofrer de insônia. Durmo pouco mesmo.

Mas voltando… Arianna defende que a gente se desligue e não deixe nenhum device ligado ao lado da gente exatamente para que possamos nos dar a chance de dormirmos. Ela ainda brincou que um monte de gente alega usar o celular como despertador. O que ela fez diante disso? Deu de presente aos amigos os velhos e bons despertadores. Totalmente old fashioned.

Ok. Pode ser que eu deixe todos os aparelhos longe de mim na hora de dormir. Como ainda não comprei um despertador à moda antiga ficarei por enquanto com meu celular mesmo. Mas, Arianna, você está quase me convencendo.

More wide format by Infotrends

Submitted By: Barney Cox on May 10, 2012

The following is a short list of wide format ink developments at drupa.

I covered the other key wide-format themes to emerge from drupa 2012 around application flexibility, quality and productivity in a separate blog. There it was notable that most hardware launches incorporated technologies that enabled a single device to produce at both high quality and high speed, albeit not necessarily at the same time.

Bordeaux Digital Printink after-market latex. Well-timed to coincide with the increased interest in latex, this drupa Bordeaux showed a latex ink for eco-sol piezo printers, which it claims cures at a low enough temperature to not require additional heaters to be retrofitted. This should make it a more attractive option for upgrading the numerous existing chassis out there, or to develop own-brand systems.

Bordeaux also showed a dye-sub and direct-to-textile ink for the burgeoning fabric printing markets, after-markets flexible UV and UV-LED inks and an ink set for the Epson GS6000 eco-solvent machine, which like the OEM ink is claimed to be Nickel-free. Lastly from Bordeaux was a range of aqueous and UV coatings for wide- and small-format applications, including after-market jettable clear varnishes.

Read the full blog on the Infotrends website.

Guest blog Infotrends - Barney Cox on wide format

Wide format developments were in evidence at drupa, but weren’t the centre of interest. The biggest noise at drupa was Benny Landa’s nanography and the other big noises were B2 sheetfed digital presses and the universal interest by vendors in applying their products to packaging and label printing. However, there were some launches and technology demonstrations of wide-format printing hardware that highlight developments in the sector.

The following is a list of some of the wide-format printer and press developments listed alphabetically.

View the list and key information at the Infotrends blog.

5

Milan - Women’s Manufacturing Trends

Since the birth of fashion Italy has been known for its high quality fabrics.  The manufacturing trends continue to show that attention to quality today as the innovation in printed designs makes leaps and bounds in digital printing.

“With its early roots in the 1990’s, inkjet innovations found their way into Italian digital printing systems for fabric by companies like Robustelli. Today, this area is brimming with solutions from companies such as Aleph, F-tex, DURST, Kornit, and Regianni. Over the past decade these innovators developed solutions aimed at producing eye catching fabrics that are on display in catwalks around the world from Milan, New York, Tokyo and Paris.”

(Source: http://blog.infotrends.com/?p=16143#sthash.hRcBWJOS.dpuf)

Printer and digital ink manufactors are making huge strides to reducing their environmental impact and saving on labor costs. “One of the leaders, Miroglio Textiles, attested to this impact by reducing water consumption in digital processes by over 90% and reducing their CO2 emission by more than 25%”

(Source: See more at: http://blog.infotrends.com/?p=16143#sthash.hRcBWJOS.dpuf)

Upwards of 370 million square meters of digitally produced fabrics were created in the region of Milan in 2013 and that number is expected to continue to grow.  Not only are these innovations in technology meeting the demand for consumer need to buy green but these high quality fabrics give the end consumer rich pattern and color palette choices.

(Images Source: http://www.tessuti-shop.com/collections/italian?page=2)

Toch iets om even bij stil te staan

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Deze grafiek komt uit een InfoTrends report dat gaat over de ontwikkelingen in de Amerikaanse grafische markt Dit rapport met als titel:  Production Printing in North America: Understanding Industry Transformation wordt besproken op whatwethink.com. Er staan meer lezenswaardige zaken in over onder andere value added services, maar deze springt er wat mij betrekt wel uit. De taakverdeling van medewerkers binnen de organisatie. Bedrijven met de grootste sales en marketing staf zijn de grootste groeiers.

Dat het niet simpel gaat om het opentrekken van een blik medewerkers om de verkoop op te krikken wordt duidelijk uit de rest van het rapport. Het hangt ook samen met hoe de markt bewerkt wordt en welke producten en diensten er worden aangeboden. Web to print, database beheer, one to one printing/variable dataprinting zijn zo wat thema´s. Een deel van de marketingmedewerkers is waarschijnlijk dagelijks bezig te monitoren via welke route websites worden gevonden en hoe die te optimaliseren en bedenkt campagnes om met de klanten te communiceren.

Voor de meeste grafische bedrijven in Nederland ligt het percentage aan medewerkers met een sales/marketing functie lager, uitgezonderd, enkele bedrijven die zich uitsluitend op internetverkoop richten. Daar zouden we allemaal van kunnen leren. Niet door het bedrijfsmodel van de internetverkopers letterlijk te kopiëren. Maar wel door na te denken hoe je door een andere marktbenadering meer toegevoegde waarde kunt bieden voor die markt en welke boodschap daar bij hoort.     

Guest blog by Infotrends - a first feedback on Landa

Submitted By Jim Hamilton on May 7, 2012

Before I left for drupa 2012, I wrote a blog about what I thought would be the top stories. Benny Landa’s nanography was at the top of the list and I can confirm now, after nearly a week here, that his new company and products are the most talked about development at the show. Last Wednesday, the day before drupa 2012 opened, Landa Corporation held its first press conference. In an amphitheater packed with trade industry journalists and market analysts, Benny Landa stood in front of two of his designs, a cut-sheet B2-format Landa S7 and a web-fed (52 centimeter/20.47 inch) Landa W50. These printers are part of a seven-product portfolio of Landa-branded products, most of which support up to eight colors. Now after months of anticipation and rumor, the Landa strategy has been unveiled to the world.

Read the full blog on the Infotrends website.

Prediction: The Top drupa 2012 Stories

Submitted By: Jim Hamilton Group Director for InfoTrends’ Production consulting services on 18 April, 2012

I could be wrong. After all, the show just opened, but I think these will be the top stories at drupa:

1. Benny Landa – Whether Landa Labs shows market-ready products or early tech demos doesn’t really matter. This will be a drupa remembered for the show that Benny Landa put on. Is it ready for prime time? We won’t know until May. One mystery that should be solved by then is why their press releases refer to “ink ejectors” rather than inkjet heads (like every other inkjet system vendor does). Could it be that they are doing something different than using inkjet heads to apply ink to paper? Wait and see.

For the rest of Jim’s predictions - read more.

We’re obviously eagerly awaiting the follow-up blog on these predictions.

drupa 2012 is on the look-out for industry insight. We’re welcoming guest bloggers to share their views.

Make room for large-format printing

Many labeled drupa 2008 as the ‘inkjet drupa’, which helped spur a surge in high-speed four-color inkjet solutions being brought to market.

And while digital large-format printers couldn’t be described as the new kids on the block, the rate at which they’re evolving in terms of quality, speed and application range is exciting. We’re seeing a glut of innovations in this area, with developments such as ‘Cool Cure’ curing and half-size sheet-fed inkjet presses that are designed for commercial print applications, but are suitable for smaller signs and display graphics.

According to June 2011 research from InfoTrends, banners, posters and signs dominate the leading large-format applications, though photography is increasing its share.

And when it comes to picking a large-format print provider, three things really count – quality, price and speed. The latter is certainly something many manufacturers have been focusing on, increasing the throughput of their systems with faster, wider print beds.

The same InfoTrends report also highlighted the importance of QR codes, which were used by 20 per cent of large-format signage and graphics buyers.    

It’s clear that large-format inkjet printing is growing and will muscle in on the action at drupa 2012. It offers higher margins than many other segments, and it’s a technology that’s developing fast to meet customer demand. What’s your take on large-format printing? What are the next big apps that will drive the market forward? Make sure you leave a comment and let us know!

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