The PLAY Experiments | No. 2

In the workplace or the research lab, adding a little Play to the mix often yields surprising results. The same can be said inside this Erlenmeyer flask. Here we have some ordinary dish soap, hydrogen peroxide and food coloring. But add a touch of potassium iodine, and a dash of play, and presto— Elephant toothpaste. Time to brush!

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"A boy and his atom" is officially the tiniest stop motion film.

IBM made this film by manipulating single carbon atoms on a copper surface. The size of this is unimaginable, as each frame is 45 X 25 nanometres and would take 1000 of these frames laid end on end to span the width of a hair. 

The images were taken using a scanning tunnelling microscope which picks up images based on the concept of quantum tunnelling. The images are not of atom’s themselves as they are impossible to see, but is an interpreted image based on the current picked up by the microscope when a voltage difference is applied.



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The Designer Who Humanized Corporate America

A new exhibit celebrates Paul Rand, a pioneer who re-envisioned the look of megacompanies with whimsical, colorful logos and illustrations. An interpreter of European modernism, Rand helped give a playful corporate identity to major American industries and designed some of the nation’s most recognizable business logos—for IBM, Westinghouse, UPS, ABC, even Colorforms. Logos were his forte—but he also lent his minimalist style to book covers, children’s book illustrations, posters, and package designs.