Spring campaign on facebook - interaction, sharing and liking

Putting together a great campaign that will create a lot more likes on the corporate fanpage and bring the brand top of mind among the target group across Europe is exactly what we set out to do for Hipvilla.com. Easy to comprehend and to join - with that little something something. But what is it all good for, does the interaction and likes even matter? It all depends on your strategy! A campaign for the sake of doing a campaign is like putting on a clown costume just to be noticed. Well, kind of. You might get noticed put there’s no purpose what-so-ever. The purpose of getting likes and interaction with the Hipvilla fanbase is evident when you think about it. Hipvilla is an online store that needs to attract the right crowd of potential buyers, so it’s not just any crowd. It’s the creme de la creme of crowds! When increasing the fanbase on facebook Hipvilla gets it’s own great community to talk directly to the potential customers - and especially do certain sales only on the facebook page. The convertion rate is so much stronger here compared to “meeting” the target group on traditionally web banners online somewhere. We use the Hipvilla facebook fanpage as it was any other customer club - only we do it virtually face to face, every day all day. And we use a vast variety of elements, this particular campaign is all just part of the fun :-)

Springtime is Petanque (Boule) time!

Now we’re heading for the time of year where we all hunger for summer and what better way to celebrate this with a trip to the park with friends and family - carrying a Petanque set and a couple of bottles of bubblies? Forget all about the cheap kid’s games in colorful plastic and Hello Kitty frenzy. Instead you need a classy adult case set in sweet design that you really like having under your arm going to the park. This particular Petanque set on the pic here is Danish design from the famous designhouse Skagerak (Trip Trap) and is available at the online shop with free delivery across Europe right here. Every detail matters and great quality and design for your game day setup is paramount, you know it is :-)

Some say that playing in style equals being “the bigger man” even if you lose. Nonsense, just get into it fullblown and let the games begin! :-)

If you need a brush-up on the Petanque gamle rules here’s a link to the specifics. Now, get to the park and start having fun - it’s springtime people!

Hip clothes for the urban kids - are you ready?

This summer a new online shop for hip clothing and accessories for the little ones will rise up and show itself at the wellknown world wide web. Hipbambini.com is in the final stages of preparation before going online within a couple of months. At Hipbambini you’ll find a large variety of cool and hip collections - the start up will include products from:

Acne Miniature
Mini Rodini
Soft Gallery
Petit Nord
Crème de la Crème à la Edgar

… and a lot more to come.

Hipbambini is a Danish company - a subsidiary to Hip Agency and an affiliate to the renowned interior design product site, Hipvilla.com. You’ll have a great place to find inspiration and buy top-cool and interesting stuff for the kids online - and of course Hipbambini.com gives you free shipment around Europe :-)

Stay tuned and spread the word!

Never underestimate the power of dialogue

When we lay down the creative strategy and corporate development for the interior design product webshop, Hipvilla.com, we always keep a firm eye on the customer experience for the webshop. We think of it as the great power within!

At the end of 2012 we launched Hipvilla outdoor adverting on most of the city busses in Copenhagen and we launched a webbanner campaign in Sweden as well as a boost on the Facebook content. All of it followed both the branding strategy and the sales strategy. We saw an increase in buying customers on the shop - an increase that didn’t stop when the Christmas holidays did. Actually January and February showed a further increase that even beat the Christmas sale, because we succeeded in combining the branding part with the hardcore sales aspect.

In the beginning of 2013 we have followed up with a focus on dialogue! This turns Hipvilla.com into a certain “fellowship” with the customers - turning water into wine, figuratively speaking, due to the fact that the customers are looked upon as friends rather than customers. This includes funny and informative talks at the shop’s online chat, a lot more interaction on Instagram, Twitter and Facebook for the “fellowship” - and even personal, handwritten designer cards attached to the customer’s shipment.

This is a blast being a part of and the customers now start to post “thank you’s” and “high-fives” on Instagram and Facebook - acknowledging the fact that turning the focus to dialogue marketing for the online store is greatly appreciated.

A moose and a strange dwarf-parrot went into a bar?!

Have you ever heard that joke? Well, I’m not sure how it actually goes, but I’m sure that a glowing moose on the wall is pretty damn awesome! This photo is my view from my desk at work. Don’t know how or who put the fake budgerigar on top, and don’t wanna know, all I know is, that I so much need this MOO lamp at home ;-) It’s a bit vulgar and at the same time odd enough to be a bit cute. The light is soft and cosy just like I like it and the moose itself - well just look at it for crying out loud! It’s awesomeness reincarnated. It’s the MOO lamp from Northern Lighting if you’re curious. I’m no hunter but I am inclined to give props to great interior decorating when it’s due. And you should too.

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