765. One day a muggleborn brings in an old iPod and plays pop songs from the late 90’s and early 2000’s. The purebloods ask “What does he mean by shake it like a Polaroid picture? What is a Polaroid picture?” and “What is living la vida loca?” But even the purebloods have to admit that they started singing along to The Backstreet Boys with the muggleborns after a while.

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Advertising Agency: Stockenhuber Design
Client: Lothar Daniel Bechtold, Fashion Designer
Project: Fashion Collection Print ad campaign, Styleguide Booklet
Season: Spring/Summer 2014
Branche: Fashion
Art Director, Creative Director: D. Stockenhuber

www.lothardanielbechtold.com

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