I think you can really tell which drivers are on social media and which aren’t. Even if it’s not something you deal with directly, you’re at least peripherally aware of changing trends in political correctness.
And Seb is very disconnected from all that stuff. It’s very different to only get people’s discontent filtered through your PR reps rather than hear it directly. If every time he said something just this side of inappropriate to a female journalist or painted his helmet with a naked pin-up girl or said stuff about grid girls he’d get his head bitten off on twitter, he would see those things in a different light.
I assure you that Merhi is never going to use the n-word again, on twitter or in real life. Even if he did it before and never gave it much thought because it either didn’t bother the people around him or they just didn’t say.
Jenson today is miles from the Jenson who said women can’t be racing drivers because their boobs/periods. He really got hammered for that one and over time he’s become a fully fledged socially aware man instead of a frat boy. Part of that is personal growth but a big part of that is that the language you use changes your perceptions, even if it feels forced or artificial to you at first.
So the twitter thing serves as more than just a way for drivers to talk to fans, it lets them learn what sort of audience they’re engaging with and learn from that audience.
I know Seb’s not going to get an account but maybe a little media training refresher is in order, reflecting what the fans are talking about and how they’re talking about it.