The 2015 run of Hamlet at the Barbican, which will star Benedict Cumberbatch, has become the most in-demand theatre production of all time, according to ticket website Viagogo.
The curtain does not go up on the production for another year, but Cumberbatch’s Hamlet is nevertheless outselling the next most popular show, the current run of A Streetcar Named Desire at the Young Vic, by four to one. The show has even registered 214 per cent more ticket searches in the hours after tickets were released than Beyoncé and Jay Z’s global On the Run tour.
Hamlet tickets went on sale at 10am on August 11 and within minutes fans were expressing frustration at finding themselves more than 20,000 places back in the queue. [x]