The Guggenheim wins at social media.
If you’re like me and follow a bunch of museums on places like Instagram, Twitter, Facebook, etc, you might have noticed more than a few posting about Marc Chagall’s birthday, where the museum/institution in question highlighted one of his works in their collection and wished him a happy birthday. I first started seeing these posts on Sunday, and, puzzlingly, they continued into today. When I googled his birthday, Wikipedia told me it was July 6 (Sunday). Why then, I wondered on twitter, were museums posting about it a day late?
As someone who is in charge of social media for a museum, I know how hard it is to monitor your different channels and respond right away. Plus, huge institutions like the Guggenheim, the Met, and the National Gallery must get tons of mentions every hour. I didn’t really expect a reply.
Which set off this chain:
Not only did the Guggenheim respond with a link to their website with his date of birth from their records, but they also promised to look into why the date was different on various websites - way above and beyond the scope of just their social media person.
A few hours later, I got this notification:
I had an answer! From a reputable source, which I could then pass onto all of you:
This is how you do social media well. I’m insanely impressed and was reminded today why I love the internet.