guggenheim museum

The Guggenheim wins at social media.

If you’re like me and follow a bunch of museums on places like Instagram, Twitter, Facebook, etc, you might have noticed more than a few posting about Marc Chagall’s birthday, where the museum/institution in question highlighted one of his works in their collection and wished him a happy birthday. I first started seeing these posts on Sunday, and, puzzlingly, they continued into today. When I googled his birthday, Wikipedia told me it was July 6 (Sunday). Why then, I wondered on twitter, were museums posting about it a day late?

As someone who is in charge of social media for a museum, I know how hard it is to monitor your different channels and respond right away. Plus, huge institutions like the Guggenheim, the Met, and the National Gallery must get tons of mentions every hour. I didn’t really expect a reply.

But then!

Which set off this chain:

Not only did the Guggenheim respond with a link to their website with his date of birth from their records, but they also promised to look into why the date was different on various websites - way above and beyond the scope of just their social media person.

A few hours later, I got this notification:

I had an answer! From a reputable source, which I could then pass onto all of you:

This is how you do social media well. I’m insanely impressed and was reminded today why I love the internet.

Guggenheim Museum Bilbao

The Guggenheim Museum Bilbao is a museum of modern and contemporary art, designed by Canadian-American architect Frank Gehry, and located in Bilbao, Basque Country, Spain. The museum was inaugurated on 18 October 1997 by King Juan Carlos I of Spain.
It is built alongside the Nervion River, which runs through the city of Bilbao to the Cantabrian Sea. The Guggenheim is one of several museums belonging to the Solomon R. Guggenheim Foundation. The museum features permanent and visiting exhibits of works by Spanish and international artists.

CJWHO:  facebook  |  twitter  |  pinterest  |  subscribe


Symposium, May 18, 4p:

Through the Lens of Francesca Woodman

Guggenheim Museum, 1071 5th Ave., NYC (at 89th St)

Scholars and artists examine the relationship between the still and moving image in Francesca Woodman’s and other artists’ production during the 1970s, particularly as associated with Post-Minimalism, performance, and video. Using the framework of Woodman’s work, which the New York Times calls “a rare and beautiful thing,” this series of brief talks and group conversations reconsiders artistic video in the 1970s, notions of time and space in Woodman’s work, and feminist practice during the transformative artistic juncture of the period. Woodman’s recently released short videos will be screened.
$10 (Free for students with ID)

a retrospective exhibition of Francesca Woodman’s photographs is also on view (thru June 13)