In our increasingly connected world of 2012, we have more ways of continually learning to better understand, communicate, live, and work with each other, both locally and globally. The old boundaries, borders, and divisions are slowly disappearing, and established systems are starting to break down, making it challenging to learn what this new world means to all of us.

When it is easy to become a friend of someone who does not live in our neighborhood or even our country, our assumptions about other people start to change. Similarly, the UX research and design professions are seeing a shift that edges us beyond the boundaries within which we live and work, forcing us to look outside our window when designing and improving the products and services we work on.

Dan wrote a book together with Whitney Quesenbery

What is it about?

Protocols exist in the field of user experience, but in light of the challenges faced by globalization, you must now incorporate new methodologies and best practices to analyze, test, design, and evaluate products that take into account a multinational user base. Current UX books and resources don’t focus on the unique challenges of creating usable, well-designed products and services in light of varying cultures, technology, and breadth of audience. Challenges you may face on a daily level include: Policies, practices and behavior in multinational organizations; Cross-cultural distributed team issues; Multi-national corporations working across national boundaries and across cultures (both national and corporate); Global standards and national regulations; Accessibility for a global audience, including disabilities; and much more.

With Global UX, industry leaders Whitney Quesenbery and Daniel Szuc resolve this issue by offering real world examples of successful UX practice, organized by the authors around specific project objectives, as examples of different ways of working globally. Throughout the book, they provide best practices and lessons learned to help answer common questions and avoid common problems in a multitude of situations. The chapters introduce themes and frameworks of challenges, and then provide related case studies that present how experts solved that problem.  This book provides a valuable resource for anyone looking to incorporate new globalized methodologies.

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