“I am here for my Future!!”

He encontrado esta foto en la página de Occupy Liverpool y concretamente en este perfil. No la he encontrado sin el marco así que la he recortado yo mismo. Si por casualidad el autor de la foto aparece por aquí, que se manifieste ¡me encanta la expresión de indignación de la niña!

#globaldemocracy #globalchange #15o


What can we learn from Dove's "Selfie" Documentary?

Have you seen Dove’s new “Selfie” video posted earlier this week? 

It’s totally another genius marketing video that shows that the Dove brand is connected with humanity. It gives an emotional connection to something everyone who uses new media for social purposes struggles with - their image. 

Self image has been a constant topic of conversation for many generations - particularly for women. It’s something that over the last ten years alone has begun to prove itself incredibly powerful for brands to acknowledge and encourage healthier outlooks. 

I’m a girl so I’ve been guilty of the “why don’t I look like the negative 2 size model?” thing. However, I learned fairly early on that blaming other people for my self loathing was…counter productive and the wrong approach to fixing the problem.

This Selfie video definitely talks about female insecurities and points fingers at the source that has been ignored by those who like to point their fingers at men for women’s suffrage.

Women are their own worst enemies when it comes to body image. We do it to ourselves and subsequently pass it onto our daughters.

And this video brings up that potential conversation along with a slew of other imperative facts about youth and the internet. 

With Dove’s #BeautyIs campaign, American Eagle’s Aerie Real lingerie Campaigns,’s Airbrush Time-lapse, Lily Myer’s Shrinking Woman performance, and even music videos like Boggie’s Nouveau Parfum - female body image is something that has been in the media a great deal lately and has no sign of going away. 

The thing I think is the most important thing to look at is the fact that the teens and mothers in Dove’s “Selfie” documentary are acknowledging the power social media has on social change through self exploration. (see 6:33)

Social change is totally possible on the internet. And so is self image. In fact that’s what makes the internet a personal experience for some. It’s an outlet for everyone to explore new things and discover truths about the world and themselves. 

This is an important fact for people trying to touch base with the younger generation. 

This video simply shows that it’s imperative to acknowledge that the teenagers that “new media marketers” are struggling to get a hold of online are struggling with the same things we struggled with when we were their age.

The only difference is that they have technology at their finger tips. And they’re using it to discover how to cope with social expectation. 

They have the power to generate new ideas in an open forum and explore in a much larger internet scape that we grew up with. The things we might think to be narcissistic and self indulgent of the youth online is actually how they’re learning to cope with themselves and learning who they are as human beings.  

The next question for all marketers is, of course; how are teenagers learning things differently than you did? How is technology changing their social growth? What can we do to help them through that process and how do we use this approach to connect with the “unreachable” demographic? 

Think about it. 

Written by: Amber W



“First they ignore you, then they ridicule you, then they fight you, then you win” Gandhi

#acampadabcn #globalrevolution #globaldemocracy


#globaldemocracy #globalchange #15o


On October 15th citizens around the world will take to the streets to express outrage at how our rights are being undermined by the alliance between politicians and big corporations. From Democracia real Ya (Real Democracy Now) we invite you to participate in this peaceful protest by joining our call to action or by calling for other actions on this date. It is time to raise our voice. Our future is at stake, and nothing can hold back the power of millions of people when they unite for a common goal.

Democracia real Ya is a platform that originated in Spain to coordinate various civil mobilization groups. Under the slogan “We are not goods in the hands of politicians and bankers”, thousands of people took to the streets on May 15th to demand a more participatory democracy, to reject corruption in Spain’s political system, and to show our opposition to the austerity measures imposed on us. Following the success of that first demonstration, several movements emerged. Acampadas (tent cities) were set up in central squares across the country, much like the first occupation of Tahrir Square in Cairo. The acampadas gave rise to popular assemblies, where citizens shape their goals through an inclusive non-hierarchal decision making process. The May 15 movement soon expanded beyond Spanish borders and inspired actions in numerous cities around the world, including a mass demonstration against the Euro Pact last June 19th.

Pressured by financial powers, our political leaders work for the benefit of just a few, regardless of the social, human or environmental cost this may cause. By promoting wars for profit and impoverishing whole populations, our ruling classes are depriving us of our right to a free and just society.

That’s why we invite you to join this peaceful fight and spread the message that together we have the ability to change this intolerable situation. Let’s take to the streets on October 15th. It’s time for them to listen to us. United we will make our voices heard!


Body Evolution - Model Before and After

A idea - Disclaimers for airbrushing models
Time-lapse video shows the radical effect of photoshop on model’s body - AMAZING! 
The clip, created by, shows a girl turned into a bombshell glamor model with the help of a hair and make-up artist and of course, Photoshop.


How much is too much?

Watch Photoshop at work in this edited video created by Global Democracy and decide. 


Model Transformed by Airbrushing Highlights Media Distortion of Women The issue of the airbrushing of women for presentation in media has come under the spotlight, after a video created in 2012 went viral on October 30, 2013. The original video, seen here, was released by the Global Democracy group as part of a campaign to encourage mandatory disclaimers when manipulating bodies in advertising. A copied version went viral on October 30, prompting much discussion across social media. CREDIT: