Square Enix Is The Only Publisher That Would Touch Life is Strange Because It Has A Female Protagonist

“Square Enix has announced their newest IPLife is Strange, follows Max, who has the power to rewind time and is searching for a missing fellow student. The game will be released digitally and episodically, with “each new chapter building and evolving based on the choices you made in previous episodes.” So why did it take so long to find a publisher for Life is Strange?

Max is a girl.

French studio Dontnod is creating Life is Strange, the same studio that made 2013′s female-led 2013′s Remember Me (though that game frequently did not make the best use of its most interesting mechanics). In a developer diary, Dontnod’s creative director Jean-Maxime Moris said,

Square is basically the only publisher who didn’t want to change a single thing about the game. We had other publishers telling us to make it a male lead character, and Square didn’t even question that once.“

Nice work Square!  

Read the full piece here


FemHype is a new, safe space in the gaming community for those who identify as a woman. If that describes you, we want you on the team! Please consider sharing this post/checking out our Twitter account while we reach out to gamers everywhere and (hopefully!) build the community we all deserve.

Ultimately, our goal is to create a space for women to share their gaming-inspired writing, art, music, and more with others in a safe environment free from negative commentary and male voices. It’s about time we all had a place to come together and share our love of video games, isn’t it?

If you have any questions/comments, don’t hesitate to message us. We’re a small team looking for contributors. ♥


You want to know about the people who were there for me, an asexual, female gamer, when I was sick, sad or frightened?  The people who stood up with me when I was harassed and stalked?  The people who I live, learn and laugh with?

They are all





And you will not stereotype them as homophobic misogynists just so you can further your career.

-Mod Wendigo


Both these videos were released on the same day, on the day of their respective release dates. To the same audience (geek remix subscriber base).

Notice the difference between female audience interest between Dragon Age DLC and Life is strange. 

  • Dragon Age has an OPTIONAL female protagonist, with a story line that revolves around a generic story. Coming in at 29% female interest.
  • Life is Strange has  CANON female protagonist, with a story that revolves around female story points (that can also be interesting to males). Coming in at 51% female interest

The usual female interest in game with a male protagonist is usually around 15-23% (for the Geek Remix channel. It’s even lower for channels with male LPers). 

This observation, among many others that I’ve noted, makes me believe that there is a great interest in video games from a female audience. It is simply untapped by the market. 

I think if there were more video games with Canon female leads that were not created to pander to male sexuality, but written to be believable people, there would be a higher female interest.

I am aware that many women already enjoy the female protagonists in AAA games. And that is great too. :)

Calling All Gamers!

Over 18? Played a multiplayer/co-op game in the last three months (and/or play regularly)? Then I’d love you to take part in my dissertation survey for my third year university project! I’m studying the relationship between gatekeeping behaviour and gender, as well as character creation choices, and I’m looking for males and females (especially girl gamers, as its hard to get in touch with you guys!) to fill in a 5-10 minute questionnaire about their experiences and views.

If you’re interested then please click the link or share with your gaming friends!