Roberto Cavalli is synonymous with joy and optimism, glamour and success, luxury and beauty. His world is non-conformist and free, sensual and always seductive. Now enters Rita Ora!
Today, the luxury label announced that the style icon-status singer is the new face of Roberto’s Fall/Winter 2014 campaign. Under the lens of fashion photographer Francesco Carrozzini, this Fall lookbook sensationally slays! The theme injects Rita’s Marilyn Monroe-inspired Old Hollywood bob in slinky sequins and her “devil made me do it” demeanor. Ora is a befitting spokeswoman because Roberto Cavalli conceives fashion as a total experience. The style he proposes is not merely a way of dressing, but a way of being: a lifestyle. His is an intangible and highly inspirational dreamer very much like Rita herself.
The Roberto Cavalli aesthetic mixes the respect for traditional womenswear craftsmanship with a firm willingness to experiment within the feminine silhouette. The designer is world-renowned for his prints, which convey his love for the for wild and safari naturescapes. He is not a designer of predictability. Roberto Cavalli shifts is style spectrums constantly through an innate ability to understand, bring out and highlight the glamour hidden in every woman!