Gerard Way is not transbaiting or pulling a publicity stunt by correcting Lola’s pronouns on fuse. He did it because he genuinely created a nonbinary character and is willing to completely go through with it.
The man himself, yes, himself, he said he prefers those pronouns, executed a perfect example of a queer character and is using them as a mascot to support his album.
He said that he, himself, experienced gender identity issues, saying he likes being feminine and disapproves the idea of gender norms.
It is not a goddamn stunt. He is not transbaiting. He understands gender issues today and is taking and respecting them head on by interacting with the bandom community.