Yeah I was reading about that, now they’re trying to act as if Coca-Cola is a white supremacist company.
Like you said, I’d expect 4chan to do it for nothing else but shits and giggles, but for a company attempting to pass off as reputable news source to actually stoop to that point is…well…I don’t know what to say.
I think Coke put it best:
The #MakeItHappy message is simple: The Internet is what we make it, and we hoped to inspire people to make it a more positive place. It’s unfortunate that Gawker is trying to turn this campaign into something that it isn’t. Building a bot that attempts to spread hate through #MakeItHappy is a perfect example of the pervasive online negativity Coca-Cola wanted to address with this campaign.
Not that it surprises me, because it’s fucking Gawker, but still. That’s low, even for them.