Common is one of the judges on the furniture design and build show Framework. The other judges are furniture designers and he’s in there representing the voice of the consumer. I have a lot of experience as a judge of reality show judges. It’s a specific skill and one I care a lot about. Something I love about Common as a reality show judge is that he creates contexts to consider the designs in.
Like ok, FOR EXAMPLE, standard reality show challenge, you have to make furniture primarily out of one of these random items we’ve assigned you!!
regarding the chair design the person assigned tennis balls came up with,
Common: “if I come to you and say that hey I’ve got a friend who’s a good tennis player I want to give them a gift and I want you to use tennis balls you’ve gotta think of something beyond this. Come on, man.
and regarding the truly awful chandelier the person assigned forks made,
Common: “If I walked in a restaurant and they’ve got that chandelier hanging, I think I’d walk out.”
Like in order to fully consider them as the voice of the consumer he creates a story that isn’t just because they had to for a reality show. WHY would there be a chair made of tennis balls, probably someone wanted it as a gift for their tennis player friend. WHERE would this chandelier of forks be, probably a restaurant.
I genuinely appreciate this so much.