I feel like every year there’s someone new “in talks to buy Foursquare.” When Apple launched Maps the rumor was that Apple was going to buy them because it needed the locations. Then after Microsoft gave them a round of funding everyone thought they were setting up to buy Foursquare to help Bing Maps. Now TechCrunch is reporting that Yahoo may buy them.
Honestly, it felt like peak Foursquare was a couple of years ago. Definitely before they split their app in two (Swam for checkins, Foursquare for reviews / info). I used to have an active friends list checkin in on Foursquare. And once when I was out at a bar had two friends just show up “because we saw you checked in.” That was the Foursquare dream, and I was living it.
But now my friends rarely check in. There are only three who use it with any regularity and it makes the whole thing a lot less fun. I still use it to log places I’ve been, but the social aspect has greatly diminished.
If Yahoo does purchase Foursquare I don’t know what they’ll do with it. Bolster Yahoo Maps? Does Yahoo even have maps? That I’m asking, is a bad sign. If they leave it alone (as they’ve mostly done with Tumblr), Foursquare (and Swarm) is just going to decline, decline, decline until it has no users at all.