In my opinion, I think it has to do a lot more with NBC, than Universal it self—which they both correlate, and in that case the connection is Irving Azoff.
For example, Irving Azoff signing No Doubt, and placing Gwen Stefani as judge on NBC’s The Voice (x). Also, Irving Azoff represents Chelsea Handler, who had in the works a sitcom called “Are you there Chelsea?” attached with NBC (x)
Side note: Also from this article
I think it is interesting that he is known to advise his clients even BEFORE they officially become his.
With all of that said, I know that Sony does that majority of the PR footwork for album releases, and it could be that Sony is the ones with the connection here (although Sony Television would be the one with the connection with NBCUniversal Production—which has nothing to do with music), but there are way too many coincidences.