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Elegant Aaron Script Font - only $9.

If your latest project is calling for a touch of class, it’s time to invite Aaron into your home. The Aaron Script Font, that is. This beautiful and elegant font sports nearly 400 glyphs, OpenType features such as ligatures and stylistic alternates, and even comes in Webfonts. Just because it’s elegant doesn’t mean it’s expensive too! For a limited time, you can get the Aaron Script Font through deals at over 70% off.

Download it here: http://bit.ly/1rl1oaB

Quitador by Linotype.

Quitador, designed by German designer Arne Freytag (b. 1967), is a constructed Slab Serif typeface family with a humanistic touch especially the Italics. The typeface family has a high x-height, respectively shorter top and bottom lengths.

It is suitable for Reading, Headlines, Poster, Magazines, Advertising, Logos Web and Mobile Devices

Download it here: http://myfonts.us/dknzUk

Bad Girls by Geek My Wall

Poison Ivy, Harley Quinn & Catwoman

These Women Look So Good That We Would Let Them Run; We’d Let Them Run Away.

Click their names to pick yourself up a print of the art and click (HERE) to see more of his cool typography/character mash ups.

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Time for the third font-pack! (Yes, I am excited for this.) All names are those of the solah sringaar, or the sixteen items of beautification that a Hindu bride wears
There are twenty-three items of adornments mentioned in the images above, since there’re slight variations across communities. I have tried to be inclusive of as many communities as possible, but if there’s something I missed that you know of, do let me know! 

All are click-through links:

BINDI | KANGAN | ITR BICCHIYA| MANGALSOOTRA | NATH | HAAR | KALEERA | KAAJAL CHOODAMANI | PAAYAL

KESHPASHCHARNA CHOODI | KARDHANI | SINDOOR MAANGTEEKA MEHANDI BAAJUBAND | JHUMKE GAJRA ANGOOTHI AARSI SHAADI KA JODA

The AALTA, too, is considered a part of the Solah-Sringaar by some communities in India.

Umm please like and/or reblog if you like it/download it/think I have a sense of humor. The next font-pack will be published, again, depending on the response this one gets.

Enjoy and I hope this was helpful!

Fashionable Font: The Rhetoric of Typography

The term never judge a book by its cover certainly does not apply to fashion magazines. It is the very essence of deciding whether or not the model or celebrity suits your taste or, just as importantly, if the typography has enough visual texture, tone and personality to convince you to buy. Tapping into the visual rhetoric of typography in fashion magazines is an unexplored domain since typography is generally associated with technology and design. From accentuated serifs to creating a visual circus with words and characters, the aesthetics of typography are both innovative yet controlled in their nature.

Typography is the art or process of setting and arranging types. Typographers design fonts based on the general foundations of style, line length, size, color, shape and weight. Typefaces can be perceived as anything from feminine, elegant and graceful to urban, modern and dignified. This is because each typeface possesses a unique persona. From bases as thick as an elm tree to bodies as thin as a hair, one can achieve virtually any letter shape by subjecting the alphabet to architectural brilliance, tapering curves and exaggerated vertexes. Each individual stroke and sway of a typeface can convey a different emotion or feeling.

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Lettering by Pommel Lane

During Vogue’s era of hand-drawn covers, illustrators created lettering that complimented the style and character of their illustrations. According to graphic designer and writer J. Abbott Miller, “This ethic was carried over as Vogue made the transition into the photographic era: photographers and designers created ambitiously varied and inventive approaches that integrated letterforms as part of a total approach to design.” When looking at magazines from an aesthetic point of view, without a doubt the photography must harmonize with the typography and fonts. The character of the title’s typography must match the energy of the editorial or text that follows. A minimalist cover and photograph call for classic and bold typography followed by small blocks of font. There is often a clash of tastes between too much white space and too much activity. Crowding the page with many different colors, details and words are uneasy on the eye. Instead of adding to the confusion, the unique lettering should act as a “typographic veil over photography” making it the “ideal overlay for photography.”

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Vogue adopted their ‘Bodoni' logo in the late 1940's

Although typographers are creative and visionary, the visual language of typography can be interpreted as an autocracy. In visual communication, the patterns of usage can become so obvious that they outline our understanding of typography and consumer’s subconscious decisions on purchases. As consumers who are constantly reading advertisements and seeing logos on TV and online, we have become conditioned to respond to certain typefaces. These fashionable typefaces have established themselves as luxurious and ingenious. Consumers are now trained to take out their wallets whenever they see a certain font.

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Old and New: YSL vs. Saint Laurent Paris

It’s no surprise that top name brands use similar fonts. Typfaces such as Helvetica, Futura and Optima are common among retail and high fashion brands. Many household beauty labels have monopolized the Optima font. Companies such as Almay, L’Oréal, Revlon, Cover Girl and Maybelline all brand themselves with this ‘feminine’ typeface. Brands that use Helvetica and its variations include: Saint Laurent, Comme des Garçons, HBA and Colette. Brands that use Futura and its variations include: Louis Vuitton, Supreme, and Nike. Here is a useful infographic that deciphers the fonts of many streetwear and high fashion brands.

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Typography made up of bobby pins: W August 2005

The science and beauty behind the art of type is fascinating. Like clockwork, graphic designers are creating typefaces for new magazine covers, editorials, logos and advertisements. It’s as if they are creating readable art. Just like the intricate production of a garment, the various forms of typography evoke the explicit process of creating a dress – the draping, folding, tailoring and cutting. Where designers have scissors and sewing needles, typographers have software, which allows them to emphasize and magnify typeface. Typography plays an important role in the fashion world. It is one of the most heavily critiqued aspects of a magazine cover apart from the choice of model. Some see typography as an important aspect of design and others as fancy fonts they can use on their PowerPoint. To brush off typography as an unimportant and unfashionable facet of the artistic process of design is more offensive than using Comic Sans.

Unbelievable Fashion" by Epilogue Imaging for Vogue UK December 2008. Written by Taylor Aube.

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