Feminist vandals are giving this beach body ad the upgrade it deserves 

Commuters on the London Underground this month were treated to a series of advertisements for U.K. dietary supplement manufacturer Protein World, featuring their “weight loss collection” alongside an ultra-thin woman with the caption: “Are you beach body ready?" The U.K.’s feminist community was less than receptive to this obvious shaming tactic — and made their voices heard. There are plenty more where the above came from.


is a woman on the third floor wanting to go up to the fourth floor, and a man on the fourth floor complaining about how he doesn’t want to go down to the third floor even though the woman never said he should

“I just want to go up to the fourth floor” says the woman

“WHY ARE YOU TRYING TO FORCE ME TO GO DOWN TO THE THIRD FLOOR” says the man while blocking the only stairs up to the fourth floor


So, maybe people have already seen this, but this is a piece by Megan Murphy at FeministCurrent.com and a small snippet of the comments the article received and allowed.

Megan Murphy herself concedes that the naked female body isn’t inherently sexual and for the male gaze but insists that Laverne’s photoshoot is objectification. 

She then precedes to mock what she calls Laverne’s body as a “cartoonish version of a woman””. This kind of language surrounding trans women is not new. I can’t even count how many times I have seen trans women referred to “caricatures” “imitations” and “masquerades”, language layered over the top of each other to mock the very idea of a trans woman and to pick apart her body, but in the name of “feminism”. 

Bodily autonomy pushed aside in order to reduce Laverne to some child who is not capable of making decisions for herself. A decision she made to express her pride in her own black, trans identity becomes fodder for women to infantilise her  and ridicule her. 

But don’t worry, she justifies not allowing Laverne her own bodily autonomy in the comments section, because apparently you cannot aim for collective liberation while having control over your own body and sexuality. 

We need to remember that this kind of feminism exists, the kind that will speak about black, trans bodies with contempt and breeds transphobic “gender critical” nonsense. 

“When the image of the perfect woman is coded from childhood as Snow White, the fairest and most sunburned in all the land, the idea becomes that all the rest of us are just donning costumes to imitate true beauty,” says black trans women writer Shaadi Devereaux. Cox, in taking off her clothes and costumes and posing au naturale, as herself, dares the viewer to see her as not just beautiful but natural.   

A surprisingly good article from Playboy magazine on the transphobia coming from TERFs over Laverne Cox’s nude photo shoot.

I want women to stop feeling subconsciously pressured into acting as uncomplicated, laid back and far from the stereotype “annoying girlfriend” as possible.

I want women to stop priding themselves on not being “like other girls”, on not “hiding behind makeup”,  on being “like a dude”.

I want women to stop ridiculing “skinny bitches” that order small salads at a steakhouse just as much as “fat cows” that obviously “let themselves go”.

I want women to stop trying so hard to be different from what “most women” are like in front of a potential male partner solely to impress him.

Women are raised to believe they’re in a constant competition with other females. We never even question it. The questions that really bother us are: Who of us is prettier? Who of us is skinnier? Who is more succesful? Has the better warderobe? Makes more money? Who of us gets the guy?

We try to distance ourselves from all the negative prejudices that are associated with women to impress men and to  come off like a good catch, like a keeper.

And this isn’t even our fault.

It’s the fault of the disappointingly tiring binary society we grew up in.

Everything that’s typically male is cool, funny, dorky, and even if it’s a negative characteristic, it’s still made out to be adorable in a way. Our society has a thing for romanticizing bad traits in males, whether they go to extremes, such as fueling the “sexy” hysteria revolving around an emotionally and physically abusive character like ‘Fifty Shades Of Grey’s Christian with more “love stories” on twisted doms with a soft spot for shy girls or whether they stick to a less provocative, more relatable behaviour: There’s award winning TV shows that glorify immature, antisocial and rude men, portraying them as the heroes of the somehow still succesful same damn underdog - storyline of every other sitcom and we feel compassion for those “stupid little boys” who don’t know how to cook or do their laundry instead of indignation, which we’d feel if Howard Wolowitz and the other members of Sheldon Cooper’s clique were women.

Everything that’s typically female is nerve-wracking and complicated. We’re bitchy, clingy, weird and fake. We’re liars, sluts and prunes. We’re too emotional. Too loud. Too insecure. Too fat. Too thin. We’re probably PMSing.

Who wants to be associated with a  stereotype that makes females look like a burden to their male partner on the emotional basis and a toy on the sexual one?


So, we try to distance ourselves from all that. After all, it seems so wrong. And we want to be right, don’t we? Right in the eyes of the men we’re attracted to. And we want them to be attracted to us, too.

It’s a common thing to advertise yourself by saying “I’m not like other women.” when you are, in fact like other women.

And that’s what’s wrong.

Being a woman on the other hand isn’t.

We don’t contribute to the destruction of gender roles by bashing everything that is associated with womanhood.

Women are strong. Women are wonderful. Women are beautiful. No matter our skin colour, shape, weight, height, whether we’re disabled, physically or mentally ill, whether we have “typically female” traits or whether we act like society’s stereotype of a man would, whether we order a salad or two McChickens and large fries, whether we’re into skirts and makeup or sweatpants and a beanie.

As long as you identify as a woman, you should never be ashamed of being one.

Especially not in front of a potential male partner.

Because a man that says he doesn’t like how “most women” are, is obviously just too immature to cope with the fact that “most women” really have an individual character, own preferences and characteristics, and that they come with more than what men wish to see and lay their hands on.

And a man that doesn’t acknowledge that each of us women is a unique, wonderful being with needs, a true goddess that should strive for self-love and pride instead of the pleasure of those who are too lazy to look beyond doesn’t deserve to be with a woman in first place.

—  “I’m Not Like Other Women!” Yes, you are.