Live in LA or frequent there quite often? Also a marketing and advertisement aficionado? Then this post is for you.
As many of you know, my major in college is Advertising and Marketing Communications. I love (weirdly) looking at all types of ad campaigns and seeing what went right and what went wrong.
Recently, I was approached by the awesome people at Zesusvision to take a peak at how they are changing the advertising scene. In the above clip, you can see their buses, which people in bigger cities are used to seeing, are equipped with these massive 31 ft. LED screens that project video and still advertising. The best part is that these ads are moving around, changing, and capturing the attention of all of those on the bus routes.
As of today, October 20th, these buses will be all over LA (and many other cities soon!). You should be on the look out for what is on the buses, but most importantly you should look out for my face! Yup, you read that right. More details coming soon!
SEE EVERYTHING FIRST: