Discovering Your Niche & Engaging Your Audience Led by Heidi Nazarudin of The Successful Style // 

Calling yourself a fashion blogger, beauty blogger, or food blogger is not enough. You’ve got to have a unique message & personality that will appeal to a group of people. That group of people will be your niche and it is your job to find out how to convert them into loyal fans of your blog! Heidi will be walking you through that process by sharing how she found & engaged her niche of career-driven stylish women that inspired her blog, The Successful Style.

How To Easily Create A Blog Or Website With Wix // 

Creating a blog or any kind of website can be a daunting & expensive task. Thankfully, you’ve got a quick & free solution with Wix! They’ll be walking you through how you can easily create your own independently run blog without the need for developers or complicated do-it-yourself coding.

The Different Ways To Monetize Your Blog led by Enrico Moses of 7 Days Theory // 

There’s more than one way to make money from your blog and this is what Enrico will be discussing. He’ll share how he managed to make thousands of dollars before his blog turned 6 months old, along with other methods that are online and offline based. Get ready to monetize!

What Brands Need To Know About Working With Digital Influencers led by Mary Vallarta of FAB Counsel // 

Not all bloggers are created equal and not all blogger campaigns equate to instant massive sales for your company! Therefore, you’ve got to know what you’re doing when it comes to partnering with the right digital influencer and with creating an effective campaign. We’ve heard too many horror stories of blogger-brand collaborations gone wrong and we want to prevent that from happening to you! Mary Vallarta, founder of FAB Counsel, works with many companies to provide services in blogger outreach. She will share her knowledge about what you need to know when it comes to working with digital influencers!


How To Use Social Media To Cultivate An Audience & Promote Your Blog led by Cheryl Hawley of The Skinny on Beauty // 

Social media is a blogger’s best friend. But if you don’t know how to use it properly, it can prove to be a frustrating burden. Social media expert, Cheryl Hawley, will be showing you how to most effectively use social media to further promote your blog.

Why Vlog & How To Crack YouTube led by Jackie Aina of Makeup Game On Point // 

YouTube is the 2nd most widely used search engine in the world. That’s why so many digital influencers and brands are trying to figure out how to build a YouTube following. Jackie will be sharing her own secrets that led her to acquire her 1st 100,000 subscribers and 7 million views! Find out what practices made her a YouTube sensation!


Legal Talk with Manoj Shah of The Fashion Law Group // 

Being a full-time blogger means you are a full-blown entrepreneur with legal responsibilities. You’ve got a business to register and contracts and agreements to create & abide by with the brands you’re working with. Manoj will walk you through the legal issues you need to know!

The Work Ethic of Successful Bloggers – led by Sazan Barzani of //

Being a recognized blogger requires more than just taking photos & creating blog posts. You need to know how to market your blog and how to keep improving your content so that you can continue to engage & grow your audience. One of the best ways to learn all this is by modeling the behavior of a successful blogger. That’s why we got Sazan Barzani, a renowned style expert and fashion blogger who has appeared on numerous TV networks and magazines like KTLA, CBS, Marie Claire, People Style Watch, & Lucky, on top of working with brands & retailers like Bebe & Nordstroms, to walk you through the work ethic of successful bloggers like her. She will be sharing the practices & behaviors that led to her accomplishments, from content creation, to marketing, to networking, to entrepreneurial discipline. Know what top bloggers are made of!


How To Start Working With Brands & Get Paid For It! Feat. Kathy Patalsky of Finding Vegan // 

Every blogger wants to work with a brand that they believe in and their readers will appreciate. The hard part is how to get started. How do you approach brands? How do you work with them? And how do you bring up the dreaded question, “how much can you afford to pay me?” These experienced panel of bloggers who have worked with both small & big companies will answer all your questions about how to start working brands & get paid for doing it!

Shop & Mingle – The Closing Party // (Drinks, snacks, music, & photography will be provided!)

Location:Real Office Centers

604 Arizona Ave

Santa Monica, CA 90401

 On Oct. 7th 2014

For more info ::click here::