I want to answer the one question i’ve gotten asked more than any other question on this website, “What is Keep the Stoke?”
First and foremost. It is the company I founded, it is my child, it is my happy place. Keep the Stoke is a lifestyle clothing brand but more-so a movement. Since I was little my dad would take me surfing and every time i’d drop into the face of a wave i’d get the face of complete exhilaration and my dad would look at me smiling and say “how stoked are you?” I guess that’s where it started. For me, being ‘stoked' means hitting that peak happiness, that adrenaline, that high that no one can bring you down from.
So here I am roughly 17 years later, starting a company based off that one good feeling that makes me feel like life is meaningful. Keep the Stoke simply means to keep the exhilaration and happiness that life has to offer. The people who wear Keep the Stoke apparel truly embody my envision. Overall my goal wasn’t to be huge my goal was to simply make a difference. I want to make a difference, who doesn’t? The way I see it the World we live in is a very negative place, with the media filling your head with negativity and seemingly worsening gloomy propaganda. Every corner you turn there’s ads and videos that condone violence, hatred and well simply… negativity.
I know one person can’t change the World. You have the names of Mother Theresa, Princess Di etc. did they change the World? No. Did they start massive movements to make the World a better place? Yes. What I’m saying is I alone cannot change the World, however with an army of positive thinkers and doers, we can change the World. Keeping the Stoke means going out and adventuring through life and breathing that fresh air and getting amped on life and sharing that excitement with your friends, which then makes them want to go out and adventure and keep that same stoke that you are.
You don’t have to jump out of planes or hike K2 to Keep the Stoke. You can simply surf for the first time or just smile at your neighbor and ask them to go on a hike with you and get that rush on life. With positivity, opposites always attract. I’ve had so many negative people try to degrade what this brand stands for, yet it’s pretty unsuccessful. I love seeing this lifestyle spread person to person. It all begins when you choose to start living with no reigns. Do you conform to the normal negative vibes that the World has to offer? Or do you Keep the Stoke and display how life should truly be lived? This is not MY brand… this is OUR brand, because this logo connects people, the people who want that change in the World. OUR brand will change the World, it already is. Much love family.