I got an email this afternoon to say I’d won a copy of this book, yay! I never win anything (apart from this laptop) and I’d completely forgotten I’d entered the competition so it was a nice surprise.

Eric Lanlard’s cakes are amazing, I could only aspire to be as good as him one day.

He may be Baking Mad, But he definitely makes a good cake..

Eric Lanlard. A newly discovered favourite of mine.. he’s French and he makes cakes. What’s not too like? I’ve been watching his programme 'Baking Mad' recently and love the simplicity yet elegant look of his recipes. Something which an amateur jumps at the chance of trying out herself. And so, with my friend Sam’s birthday that evening and the Baking Mad website in front of me, I decided to make the impressive-looking Lemon Meringue Cupcakes for her present; Something which I’d seen him bake with ease on his Programme.

Lemon Meringue Cupcakes. Click Here for Recipe from the Baking Mad Website.

Okay, so they might look quite as Impressive as Mr Lanlard’s himself but for a first attempt I’m quite pleased with how they turned out. They tasted bloody good too…(What? I had to eat one to make it an even 4.. and too check that they weren’t poisonous of course). And yes, they were very easy to make! Wrapped in some tissue, and in a pretty pink cupcake box with gold ribbon, these made a lovely little present for my food-loving friend.

Off to meet a friend in a mo for a bit of a Baking/Cath and Kim Sesh so looking forward to seeing (and tasting) what we end up making…


Ok so we’ve ended up with a ballistic mega mix.

The one suggested by sutton has caused controversy so here are the three other suggestions.

The first: Balls vs Jackman suggested by juke boxx  (um ….yeah, maybe i guess)

(also check out the illustrious suggestors we’re getting these days)

The second: Balls vs. James by Oates 

the third was one that crash and i saw the other morning and we both at the same time said that if balls was a bit more effeminate and baked and was french he would totally be baker extraordinaire Eric Lanlard


Cadbury Creme Egg Campaign Case Study

I did the edit and a quick grade for this case study about Cadbury’s latest digital Creme Egg campaign. The film takes you through Cadbury’s use of Google+ and Hangouts to show how they engaged with their online community.




Will Brown & Ben Turze


Hangout On Air with Cadbury & Eric Lanlard: Highlights

Highlights video of a Hangout with chef Eric Lanlard, presented by Cadbury.


Google & Cadbury


Will Brown & Giada Ghiringhelli