Etsy Goes Public                              

Etsy Inc., the website founded a decade ago by a carpenter looking to sell wooden computers, nearly doubled in its trading debut after raising $267 million in an initial public offering.

A marketplace for handmade and vintage goods, Etsy opened up 93 percent at $31 at 10:49 a.m. in New York. The Brooklyn-based company and some of its backers sold 16.7 million shares for $16 apiece. Another highly watched IPO, by Virtu Financial Inc., is also expected to start trading Thursday. Like Etsy, Virtu priced its shares at the top of the marketed range.

Etsy’s offerings include a knit coffee warmer for $6.50 and a 1960 metal typewriter for $85. Etsy makes revenue by charging sellers listing fees and commissions. As a public company Etsy’s challenge will be to keep the artisans and craftmakers who sell their products on the site happy, as the it also seeks to build scale for investors. 

Photographer: Michael Nagle/Bloomberg     

© 2015 Bloomberg Finance LP

French cosmetics firm L’Oreal has entered into a partnership with pan-African online retailer Jumia, joining the list of corporates using the digital platform to grow their sales.

Both product lines are available on the portal that allows users to place their orders, pay on delivery or via mobile money, online banking and credit card.

The multinational said it is looking to cash in on the rising uptake of online shopping by the rich and middle class in the country.

The move comes only weeks after mobile device companies Wiko and Microsoft announced similar deals with the online retailer to push sales of their products.


Ed’s Note: This is big. L’Oreal has long said on its website that their biggest challenge with sales in the African Consumer market is the fragmented nature of the informal retail. E-commerce lets them leapfrog the hurdles and directly reach the consumer segment looking for international brand cosmetics, via their smartphones.

UK marathon will award £50,000 for a selfie with the Loch Ness Monster

UK marathon will award £50,000 for a selfie with the Loch Ness Monster

UK marathon will award £50,000 for a selfie with the Loch Ness Monster

In need of £50,000? Snap a selfie with the Loch Ness Monster and the money’s all yours. Runners in the Baxters Loch Ness Marathon, an annual race held in the Scottish Highlands, will have the chance to win £50,000 if they can produce photographic evidence of the legendary marine reptile.

April 15, 2015 at 02:04AM

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Passive Income Series

Every one of us at one point or another have thought of making more money with less time. i have and i have been constantly on it.
There are a few ways:
1. Blogging
2. Selling on Ebay/Qoo10
3. Affiliate marketing
Too many to even name. Since all of us have dreams so what shall we do about it?

If we have the REAL drive and determination to work it out we will have it to do it. How many times have we think about getting a better life? Gettin

The only way is to try and test ways even if its proven because everyone works in a different way. So what are the steps?

Stay Tuned!

Business Credit: No Personal Credit And No Personal Guarantee

Chanel launches Coco Crush online exclusively with Net-A-Porter

Welcome to the digital world, Chanel. 

Did you know, as of this year, as of this month, as of today, Chanel do not have an official online e-commerce website where you can actually purchase their AMAZING items? 

Chanel has chosen Net-A-Porter as the platform to release their new luxury jewellery line, Coco Crush.

The collection so far consists of 5 rings and a cuff - all made from 18 karat white and yellow gold.

Coco Crush launched on Net-a-Porter April 15 and only be available until May 6. Priced between £1,400 and £13,500.

What are you waiting for?

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Want To Start An E-Commerce Website? Take These First Steps

New Post has been published on http://fybinternetmarketing.com/want-to-start-an-e-commerce-website-take-these-first-steps/

Want To Start An E-Commerce Website? Take These First Steps


By Alex HD

Every second businessman is opening up an eShop or an eCommerce website. But how many are getting it right? Not many. The online business is either not generating enough sales or the logistics involved are terribly expensive. This article help eCommerce entrepreneurs take their first steps in setting up a website. So if you have decided to start your own eCommerce website, then this article should be useful to you.

Website’s Objective

Before starting your eCommerce journey, you should put down your objectives on paper. While this may seem frivolous and redundant, you will realize how difficult it is and how complex your thoughts are, when you start jotting them down. The reason for doing this at the preliminary stage is so that you realize what you are trying to achieve and how you are going to achieve it. This should be your business objective, solely envisaged for your website. This will and should be different from the objective of your brick and mortar business if you have one, but will have traces of similarity as far as the core aim is concerned. If you laugh off putting down your objectives, you are sure to waiver and falter when the website is up and running. Improper business planning is one of the main mistakes that eCommerce adventurists make. Putting your thoughts down on paper will also help you when drafting legal contracts and documents for your vendors and employees.

Website Design

The next main step about having an eCommerce website is to choose a design for your store front. While most people choose ready made eCommerce systems like magento, open cart, prestashop etc. there are a few persons with deep pockets who may want to reinvent the wheel and build a custom designed website. ECommerce systems are preferred due to their quick turnaround time and see-before-you-buy capability. Whichever option you choose, you should ensure that you will get continuous support for it at an affordable cost. Buying a dirt cheap template which requires you to buy hundreds of expensive addons is a total rip-off. Similarly, choosing a platform which requires special hosting or server resources can also be a bad idea. Also ensure that you will not be locked into the designer or design team in case you want to move out or switch to some other system. If you are planning to employ designers in-house, make sure that you have different projects to keep them occupied and that you have a hierarchy of at least 3 levels in their team, so that you don’t burn them out or bore them with a single project.

Coding Team

If you are planning to hire coders on a full time basis, you may want to ensure that they have diverse knowledge and not specific to a particular technology. The team overall should be strong enough to support your future needs as well. You may also need to ensure regular training and technical sessions for them, so that their knowledge does not rust and it keeps them active and on their toes too.

Legal Documents

Something which small entrepreneurs ignore is legalities and putting down agreements on paper. When you hire people to work on your website, be it for SEO or designing or even coding, you should ensure that your company data and business secrets remain confidential. Signing a Non-Disclosure agreement is an important way of securing your business property and ensuring you get an edge over your competitors. Another critical aspect about starting out on an eCommerce venture, is having a formal agreement or contract with your web designers and coders. All terms of work, costs, payment conditions and milestones should be clearly defined and laid out in the agreement. Taking the help of a lawyer and getting these documents drafted will definitely be worth the fees.

Test Pilot

The most important aspect of setting up an eCommerce website, after you have done all of the above, is to run a small sample test website. Taking baby steps and then taking giant leaps is the only way you will be able to steadily rise. No matter how big you plan to become and how much money you plan to pump into your business, it is important that you do a test run of your entire business model. You can have a full fledged website setup, with payment gateway, CDN systems and even mobile apps, but do it with a small set of products. Even big companies like Google and Amazon start out small when they launch a new project. Doing the pilot test run will allow you to gauge how much hosting space you need; how much server resources you need; do you need a dedicated server?; do you need a backup solution?; which payment gateway plan is most economical?; should you hire more employees?; which parts of your business can you automate?; which courier or shipping service is most affordable?; which country or geography should you target to sell your products? and many more questions.

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