eDigital

bátorkodtam még esélyt adni az Edigitalnak, mivel sosem volt velük gond eddig,

de ezek tényleg nem akarják, hogy náluk költsem el a pénzem. ezer e-mailt váltottunk, nekem kell őket baszogatni, hogy mi a fasz van már. eddig azt mondták, hogy nem érkeztek be a papírok, amiket már 2 hete elküldtem. 30 perccel később hirtelen előkerültek, de hoppá, nincs szerződés a banktól (hitelről van szó). eddig ezt kurvára nem mondta senki, de oké, kitöltöm az ONLINE hitelügyintézéshez szükséges formot, aminek a vége az lett, hogy nyomtassak ki egy 23 oldalas pdf-et, adjak meg minden adatot a lábméretemtől az üknagyanyám vércsoportjáig, és adjam fel POSTÁN.

annyira elkeseredtem a sok kitöltendő adat láttán meg úgy az egész mizériától, hogy végül lemondtam a termékről.
hitelem nem volt soha, ez sem lett volna egy nagy összeg, de attól is elment a kedvem, hogy bármikor legyen (inkább csövezek a híd alatt, minthogy így vegyek valaha is lakást vagy bármit).

szóval a tanulság az, hogy mindenkinek egyenként a kurva anyja.

We at eDigital, we are advocates of Content Strategy for many years.  Content and personal experiences are the best way to:

  • Create relationships with customers
  • Be able to have a compelling argument to take our customers time.
  • Optimise all our communication results. With proper content, your brand will be able to generate visits, commentary and shares as no other medium can.

Today, browsing SlideShares presentations related to Content Strategy, we found the below which can give you a basic start for your content strategy. Together London Principal, Jonathan Kahn, presentation. Article from Shelly Bowen .

Content Strategy Success in 5 steps.

You START with your business goals and objectives. TALK about these goals with your content strategist. Your content strategist will then oversee this process:

  1. Content Audit: This is to discover what content you already have. This is usually content that’s live online, but can cover other types of content, such as print brochures and whitepapers.
  2. Content Analysis: I like to call this a sniff test. Is all of this content relevant? Does it align with your current goals? Is it up to date? Also, what’s missing?
  3. The Plan: This is where your content strategist will collaborate with other key players — such as SEO experts, usability managers, and marketing managers — and create content recommendations for you. This may also include guidelines and a core messaging document.
  4. Execution: Of course, you can’t stop at #3. You need a process, schedule, and resources to make the plan happen. Your content strategist can help oversee the execution, point you to resources, and even get the content created for you.
  5. RESULTS! It’s important to check in regularly to ensure your content is still doing what it’s supposed to — across all platforms. If you have a content manager and a Web analyst on staff, you’re in great shape. Take these results and information learned and …

Check for alignment with your current objectives, make any adjustments needed, and repeat steps #2-4. Voila. You have an ongoing content strategy process in place.   NEXT

kedden felhívtam az edigitalt, hogy megkerült-e végre az elveszett rendelésem. a srác, akinek annyi IQ-ja sem volt mint a kávémnak amit épp iszok, csak annyit tudott hajtogatni, hogy küldjem be a papírokat a hiteligényléshez. ezt bátorkodtam egy igennek venni, így tegnap feladtam mindent amit kértek.

ma jött egy mail, hogy az én kérésemre(!) törölték a megrendelést. kedvesen megfogalmaztam nekik, hogy akkor elmentek ti a picsába, ha nem kell a pénzem, akkor megyek máshoz.

egész nap fáj a fejem, nyomott vagyok és álmos, még étvágyam sincs, de legalább kaptam egy ölelést így most jobb. dolgoznom kellene, de szerintem megnézek valami sorit és ölelgetem a macskám.

KEY TAKEAWAYS - “Learn the secrets of a successful website” - Webinar by Bigcommerce & Paypal. 23 July 2013

Key intakes from Troy Cox, Bigcommerce Australia

  • Create and launch a clean and modern website and homepage.
  • 90.000 australian websites using Paypal.
  • 37.000 merchants using Bigcommerce. They have learned what works well when selling online.
  • Ensure it showcase your brand your image. Make it easy and simple. homepage is the first impression of your website: . Not too cluttered.
  • Be careful when running multiple promotions. Put them in a carousel on homepage. The less promotions the more you convert. Imagine you enter into a shop and 6 sales assistant comes to you to sell you different products.
  • Make your website easy to navigate. Categorize your products on few categories.
  • Get a fresh perspective of your homepage. Run your website on different browsers and mobile phones and see how your homepage looks. It should be nice and clean.
  • Successful website have great product images. As people are not able to touch the product and really feel it, you need to have your products images from different angles. This will help improve conversions. The bigger the images, the less likely people will return your products. Bailey Nelson is a great example for nice, big, beautiful product images from several angles. They also have images of key features of the product: hinges.

  • Videos to drive engagement: Videos have a profound impact on conversions. it is not just about getting more visitors into shoppers. Videos allow to add value and get users to connect with your brand. Videos allow to lift that level of trust with your shoppers and visitors. People prefer to buy from companies they trust. You can showcase how your products work with other products. Video content can help you build that trust by showcasing the features, how products are being used or general information videos: how returns wok, how shipping work.
  • You do not have to be an expert videographer. Troy encouraged people to start with your smartphone and create videos to your products. Yeti coolers is a nice website that fully use videos to promote and educate users about their coolers. They use videos to help customers understand the capabilities and richness of of their products.

  • Product reviews: apart from increasing sales and conversions; it adds a “Social proof”, that validation that a product is good, that works well. People start to distrust company product reviews so reviews have to actually be genuine. Customers like to see the both sides of the story. Product reviews are great for search engine optimisation SEO as products reviews are unique, timely and relevant content Google bot likes it. 
  • Social sharing is another advantage of product reviews. Allows people to add on reviews on social media platforms: Facebook, Twitter, Pinterest, etc.
  • Abandoned shopping carts: For many reasons people will abandon your shopping cart. (more than 70% of shopping carts are abandoned and within that 70%, 75% of those actually intended to buy. Reasons for abandonment:
  • Shipping costs: People do not like paying for shipping costs. Solution: offer free free shipping.
  • There is no guest check out: Some people do not want to create that “register” relationship. Solution: create a guest check out option.
  • Takes too long: do not ask questions you can ask later on. Questions like gender, others. 
  • Not having enough payment options: allow for different payment options. Add Paypal Express option. That will help you increase conversion. Bump my lock added Paypal Express and allowed them to increase conversion by 20%. Not bad.

  • Abandon Cart Saver: it is a great piece of software detects when a shopper abandon your cart and sends an email to shopper to invite them to comeback to site and complete purchase. Often there is a some sort of promotion to entice users to complete their shopping. Merchants can specify some rules and setting when using it such as offer limited time discounts (creating that scarcity of time), offer free shipping or any general offer.  A case study presented was Night Gear which recovered around 8.000 sales that otherwise have been lost by using the Abandon Cart Saver. I would have liked to know the average open and click through rates for those automated emails.

Key intakes from Dan Woodall, Paypal

  • Sounded like a product pitch requesting website owners to get Paypal logo on all key pages of your website.
  • Dan mentioned Paypal is the third most trusted brand in Australia and that four million people in Australia use it. would like to know the sources for those claims.
  • Mobile 1 in 4 transactions are done on a mobile phone. Create mobile versions of your key pages. Paypal already offers a mobile optimised payment process.
  • Cart abandonment: 70% of people abandon carts. In 2102 paypal conducted studies and a/b testing and some tips are:
  • Make sure paypal logo is prominent and visible. Leverage that Paypal brand trust.
  • Add Paypal on your product pages (smooth, easy, safe transaction with paypal)
  • Express checkout Paypal integration. It pulls customer payment and shipping details information.
  • Make it clear that you have Paypal Express option. It can increase up to 4% conversions.
  • Express Checkout: make sure you customised your Paypal Express Checkout flow with your logo and brand visuals.
  • Do not charge additional fees.
Key Intakes from Jonathon Allara, BicyclesOnline.com.au
  • Using Bigcommerce and Paypal has been beneficial.
  • Improve Customer Value proposition: improvements to supply chain, product quality, service and delivery.
  • Website started with very small range of bicycles, as they started to evolve, they presented more range and more features on the website.
  • Bicycles online uses analytical tools to help understand better users and customers: Visual Website Optimiser, Kampyle (Feedback form tool) Google Analytics and other tools.
  • Google Analytics: E-commerce reporting, goal reporting, conversion funnel reporting.
  • Visual website optimiser has helped bicycles online to create different variations of a page and run A/B testing in order to optimising conversions.
  • Bigcommerce search data has been also useful for bicycles online.
  • The Google on-page analytics tools helped bicycles online to know what call to actions features on homepage were not really fully utilised and they would have liked to. 
  • Results were improving the homepage and added some key call to actions on the header of the website( email, phone number, live chat).
  • Humanising the website has also been great. Adding images of people and employees and the key reasons why bicycles online sell just one brand.
  • Product pages have also been a/b tested. Bicyles Online added video content to each product page. This new video content resulted on a 60% increase on conversions by having this addition on product pages. it has also been created more trust, local feel and credibility.
  • They have also been using video to better communicate how the service works.
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  • Need support optimising your website? Give us a call +61481367711 eDigital.
Happy tuesday and thank you Bigcommerce and Paypal for the invite to this great webinar. Mauricio Escobar Mármol
Gli utenti scelgono i servizi di Live Chat anche per l'assistenza

http://bit.ly/1dxTXfK

I servizi di live chat hanno il livello di più alta soddisfazione di qualsiasi altro canale di servizio al cliente, con il 73%, contro il 61% della posta elettronica e il 44% del telefono.

Il tutto perché le chat dal vivo combinano il meglio di telefono ed e-mail, ed evitano il “dolore” di dover attendere in linea magari con musica di sottofondo. Sono dati provenienti da una ricerca di Customer Service Benchmark di eDigital che hanno intervistato 2.000 consumatori sulle loro esperienze attraverso i vari canali di servizio clienti.

Permalink – eConsultancy.com.

örülök, hogy nem csak mi tudunk hibásan működő kódot kitolni élesbe

majdnem egy hete rendeltem magamnak TV-t az edigitaltól, de nem érkezett erről semmilyen feedback. ma felhívtam őket, hogy na mi van már. hosszas keresgélés után kiderült, hogy hiba van a rendszerükben és benyelte a rendelésem. érzem, hogy egy backendes kezét ma levágják, vagy, csak lebasszák szegényt.

amúgy mi mindig csak tökéletesen letesztelt dolgokat releaselünk! :3

I had the pleasure to have dinner with Joshua Flannery, Student Enterprise Manager for UNSW last Friday.

Josh leads all key entrepreneurial projects at UNSW and supports students with make amazing innovative ideas reality by providing best practices, spaces and connections with angel investors.

We chat about Innovation (what it really means) Digital communications, life and more.

We bounced discussion around:

- UNSW student culture for entrepreneurship.

- UNSW student challenges with entrepreneurship.

- UNSW plans for supporting students with entrepreneurship ideas.

- How technology is helping young entrepreneurs.

- How successful entrepreneurs are transferring knowledge and experience to young ones.

- Digital marketing and it’s support building successful entrepreneurship projects.

Thanks Josh and I look forward to having another great session soon.

 

Mauricio

New financial year – Your dog with new Sunnies

My dog (eDigital) is getting new sunnies and this week is getting busy with a Branding workshop for a retail client, Digital Marketing Training sessions and SEO projects. 
Even if the dog barks for food, I am letting him discover where the best food is…

Happy Monday from Sunny Sydney @ Malibu office, eDigital.

PD: Run Bondi to Coogee this morning and it was epic blue sky, felt like 20 degrees!

Mauricio

Twitter: @eDigitalAus

Watch on edigital.tumblr.com

Top tips before you start a campaign with Google Adwords - Slide Share Presentation - eDigital.

KEY STEPS:

1. set up your key main goal/success metric.

2. Ensure your Adwords account is connected to Google Analytics

3. Ensure your “Thank you” URL page (final conversion point) is unique and not producing page views directly from search engines as it will mess up your conversion data.

4. Create keywords themes and group them in separate ad groups.

5. If you need flexibility with budget allocation for specific brands or terms, then you need to create different campaigns (keep them within the same Google Adwords account).

6. Start bidding low. You can always increase your bids.

7. Start analysing conversions. Give your campaigns a decent time period to get some good data. at least one month. Are conversion coming from Mobile devices? or from desktop? start adjusting accordingly.

8. Focus bidding within the times during the day and during the week when your website converts the most. Remember some ad groups might have different conversion time patterns.

9. Remember that Google Adwords is just one of your channels on your overall adquisition strategy. Compare your Adwords cost per conversion and average sale with your other acquisition channels: SEM, Online affiliates, Social Media, Direct Traffic, Phone sales, etc.

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  • Book a one-to-one training session with Mauricio by calling 0481367711. During the session we will provide you a Google Adwords link where you can claim a free $100 Google Adwords voucher :).

The first eDigital one-to-one “Online Marketing Training” session was successfully completed tonight. My smart student Claudia Vidor from Italy ( Marketing Manager for an European Tour Operator) was very attentive and well behaved during our 98 minutes session :)

Some of the key areas we covered tonight:

  • Google Analytics and Google Webmaster tools: Why you need both and their importance. How to set them up and what to look for.
  • Google Rankings: What is it? and How you can be on top of them.
  • Google Adwords: it is not just for bidding and getting traffic but also ana amazing tool for SEO strategy and even business strategy.
  • Content Marketing: Exploring Content Marketing Options and aligning Content Strategy to SEO and Adwords strategy.

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  • Are you a business owner or Marketing Manager who need top Online Marketing training. Give me a call on 0481 367 711.