[vimeo 37725676 w=500 h=375]
New Animal Planet visual identity. Beautiful! Anyone who’s interested in animation and motion graphics should really dig this. Fluid and organic, while still retaining a great visual flavor for younger audiences. Plus it feels to me like the final piece of their new brand identification. That new logo they released a year or two back is pretty wicked looking (sorry for dropping in the New England lingo there) with this angular animation style.