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Cameroonian-Nigerian singer’s ‘skin whitening’ products sell out within one day

Whatever reason you attribute the dangerous rise in the trend of skin bleaching, the fact remains that it’s an incredibly toxic process. The stats of skin lightening in Africa are pretty grim too. Nigeria, the world’s “most populous black nation”, leads the continent in this up to 70 percent of women surveyed by the World Health Organisation admitted to using products to achieve fairer complexions.

If this number needed any more validation, a Cameroonian-Nigerian singer Dencia is endorsing her own range of skin whitening products that vow to remove “dark spots” in seven days. According to The Voice, her $150 for 60ml products sold out within a day of being launched. Whether or not this is legal, I’m not sure, but legality is something that’s rarely ensured the law being executed to it’s full extent in Nigeria.

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Dencia, creator of “Whitenicious,” responds to this part of Lupita Nyong’o’s speech at the Ebony Black Women in Hollywood luncheon:

I want to take this opportunity to talk about beauty, Black beauty, dark beauty. I received a letter from a girl and I’d like to share just a small part of it with you: “Dear Lupita,” it reads, “I think you’re really lucky to be this Black but yet this successful in Hollywood overnight. I was just about to buy Dencia’s Whitenicious cream to lighten my skin when you appeared on the world map and saved me.”

My heart bled a little when I read those words, I could never have guessed that my first job out of school would be so powerful in and of itself and that it would propel me to be such an image of hope in the same way that the women of The Color Purple were to me.

 

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Whatever disagreements we’ve had concerning Dencia and her Whitenicious product were put aside (for a real quick minute) when the singer took to twitter to fire some serious shots at African leaders and the U.S.-Africa Leaders Summit taking place at the White House this week. 

Bam!

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Cameroonian singer Dencia fiercely defends her ‘Whitenicious’ product in BBC interview.

Whether or not giving Dencia and her skin hyper-pigmentation and dark spot reducing product attention is a good thing or not, the media have been giving her the spotlight quite a bit lately.

After reports of her sold-out skin whitening cream surfaced on the internet earlier this year, EBONY were quick to chat to the artist to get her side of the story. Following that, rumours began to fly around stating Dencia could possibly be interviewed by Oprah’s The O Network for an in production documentary titled ‘Light Girls’, following the success of the ‘Dark Girls’ film.

Now here, in a recent interview with the BBC, Dencia visited the Focus on Africa studios to defend her product, address her transitioning skin tone and whether or not self-hate had anything to do with it. In it, she also alludes to the process of relaxing one’s hair as being similar to addressing what she refers to as hyper-pigmentation and others call skin bleaching.

I say, that which we call skin lightening by any other name would still be as terrible.

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Getting a few messages on Dencia. Here’s a longer interview with her on Channel 4.

Oh dear! Dencia puts NAFDAC boss Dr Paul Orhii on blast

Whitenicious boss Dencia just wrote a long, brutal epistle on her instagram calling out NAFDAC boss Dr. Paul Orhii, over recent comments he made saying the agency may arrest Dencia over her Whitenicious product.
“There is this Cameroonian singer that has been going around with a cream. If I get her, she’ll be arrested” Orhii allegedly said at the Nigerian Entertainment Industry Health Insurance Convention which held on July 22nd in Lagos.Orhii also claimed that Dencia’s product causes cancer. Dencia replied him then and threatened to sue for defamation. That was a few weeks ago. Don’t know what happened again recently but this morning Dencia came out gun blazing. She posted these pics above. See what she wrote after the cut






And That’s The Gist

(via Linda Ikeji)

👥 EMPOWERMENT, NOT HATE IS THE KEY TO LIBERATION 👥 “First, my people must be taught the knowledge of self. Then and only then will they be able to understand others and that which surrounds them. Anyone who does not have a knowledge of self is considered a victim of either amnesia or unconsciousness and is not very competent. The lack of knowledge of self is a prevailing condition among my people here in America. Gaining the knowledge of self makes us unite into a great unity. Knowledge of self makes you take on the great virtue of learning.” - Honorable Elijah Muhammad 🔰🙏 #farrakhan #elijahmuhammad #malcolmx #stevebiko #FrederickDouglas #BETSucks #AngelaDavis #gabrielprosser #johnhorse #johnhenrikclarke #rosaparks #247WayOfLife #maarifacircle #LoveWhatYouSee #UnitedStatesOfAfrica #blackhistory #blackawareness #education #blackman #teamnatural #naturalhair #dencia #weave by maarifacircle http://ift.tt/1oKnBS9

EBONY interviews Dencia as she speaks candidly about ‘Whitenicious’ and the culture of skin bleaching and lightening.

Meant to post this ages ago, perhaps some of you have seen it already. A few weeks back, during the height of the Dencia ‘Whitenicious’ online controversy, EBONY decided to get her side of the story and Dr Yaba Blay conducted a one-on-one interview with the Cameroonian artist. 

In it, Dencia talks about how her biggest market so far are African-Americans, followed by Euorpeans (and not Africans as most don’t have the resources to purchase her products), that celebrities like Beyonce, Rihanna and Nicki Minaj all lighten their skin but won’t openly admit it, that she’s never really been very dark skinned, the reasons why she got into this business, how she’s using the money she’s making (and she’s making a lot of it) from Whitenicious to build an orphanage in Cameroon, and that the real reason she decided to become lighter was simply due to her daring personality. She also believes that there are no negative effects to skin bleaching (at least on the level of skin cancer), or as far as Whitenicious is concerned. Man, that product name is just awful. Oh, yeah, she explains how that came about too (major eyeroll).

In short: she’s in it for the money.

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Watch As Don Jazzy & Dencia Gets Wet For The #ALSIceBucketChallenge

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Dencia slams NAFDAC boss

Dencia slams NAFDAC boss

Whitenicious boss Dencia just wrote a long, brutal
epistle on her instagram calling out NAFDAC boss Dr.
Paul Orhii, over recent comments he made saying
the agency may arrest Dencia over her Whitenicious
product.


“There is this Cameroonian singer that has been
going around with a cream. If I get her, she’ll be
arrested” Orhii allegedly said at the Nigerian
Entertainment Industry Health Insurance

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