The Mobile Search Wars - The Battle for Local Turf

So the new battlefield is mobile search, specifically targeted hyperlocal search.  Google has been building it’s army by buying Zagat and DealMap (Groupon competitor) to keep itself up to par with Yelp.  Well, the bar has just been raised since Apple’s Siri incorporates Yelp  in providing hyperlocal searches. 

Google Deals

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Google has acquired The Dealmap, a deals aggregation service that shows on a Google Maps-powered map just where you can find all the daily deals in your geographic locality, expanding further into a potentially lucrative daily deals market now dominated by the likes of Groupon and LivingSocial.

In a post on TheDealMap’s blog, the team writes:

We believe Google provides the ideal platform to help us accelerate our growth and fulfill our mission. We’re passionate about helping people save money while having great local experiences, and in Google we’ve found the perfect partner that shares this passion, as well as our vision and strategy. We believe that joining Google will help us innovate in new and unexplored areas of commerce.

The DealMap claims it makes over 400,000 local and daily deals available each day from over 450 unique sources, adding up to $10 million in savings available each day. The company concludes, like so many other previous Google targets, that its new owner provides the ideal platform to help us accelerate our growth and fulfill our mission. Joining Google will help us innovate in new and unexplored areas of commerce.

Tthe daily deals sector has enormously swelled in recent years. There are more than 400 providers now and the industry might generate as much as $6.1 billion in annual gross revenue by 2015, according to BIA/Kelsey, which tracks local advertising.

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Google Maps is expanding, yet again, after Google’s acquisition of Dealmap.  According to Mashable, the daily deals promoter has about 2 million users.  The founders of Dealmap go on to say that they are “passionate about helping people save money, while having great local experiences, and in Google we’ve found the perfect partner that shares this passion, as well as our vision and strategy.”  I’d have to agree.

Pinky: Gee Brain, what are we gonna do tonight?

Brain: The same thing we do every night, Pinky. Try to take over the world!


Sometimes it seems like that’s a typical conversation you’d overhear at Google Headquarters. Well, the search engine giant is now one step closer to making that goal a reality. Google recently acquired Dealmap, a program that helps users discover deals in their neighborhood, even when they’re on-the-go.  It’s likely this will be paired with their already existent local deal service Google Offers, but we’ll lead you to GigaOM to theorize about the future.