To highlight the pedestrian detector on the new Passat, Volkswagen came up with this cheeky stunt in Proyecciones cinema in Madrid. Before the movie started, when the trailers were rolling, latecomers were put in the spotlight with a beeping sound in the background. The audience had no clue what was going on. Watch the video below to know more.
The best way to explain a new technology is to show how it works. The agency is DDB España (Spain). Seen a better example of ambient marketing of late? Share this post and your views in the comments below.