ddb-spain

new: Lego, San Valentino e Fiat 500: i migliori annunci stampa della settimana

New Post has been published on http://www.boosterwebmarketing.com/unconventional-marketing/18298-lego-san-valentino-e-fiat-500-i-migliori-annunci-stampa-della-settimana.html

Lego, San Valentino e Fiat 500: i migliori annunci stampa della settimana

Un viaggio tra le migliori pubblicità in circolazione in questa ultima settimana tra bambini creativi, intrecci di sedie e gazze ladre

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Volkswagen: Cinema pedestrian detection - Brilliant!

Advertising Agency: DDB, Barcelona, Spain Via

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VOLKSWAGEN  
Category: Out-of-Home  
Product: Adaptive Cruise Control (ACC)  
Headline: Keep a friendly distance.  
Agency: DDB  
Country: Spain  
Date: 2015

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Cinema Pedestrian Detection
Discover the innovative assistant of the new Volkswagen Passat

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To highlight the pedestrian detector on the new Passat, Volkswagen came up with this cheeky stunt in Proyecciones cinema in Madrid. Before the movie started, when the trailers were rolling, latecomers were put in the spotlight with a beeping sound in the background. The audience had no clue what was going on. Watch the video below to know more. The best way to explain a new technology is to show how it works. The agency is DDB España (Spain). Seen a better example of ambient marketing of late? Share this post and your views in the comments below.